# Arboreal Handbag Displays 'The Forest' Installation Presents Bags in a Naturally Inspired Setting By Laura McQuarrie | Published 2018-02-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-forest-installation References: [retaildesignblog.net](http://retaildesignblog.net/2018/02/08/the-forest-installation-at-valextra-store-by-kengo-kuma-milan-italy/) & [superfuture](https://superfuture.com/supernews/milan-the-forest) 'The Forest' installation is an in-store display that will be set up at the Valextra flagship store in Milan, Italy over the next few months. The dynamic, naturally inspired handbag display features more than 130 wooden slats that are arranged vertically to recreate the feel of a forest. The installation by architect Kengo Kuma from Tokyo, Japan, beautifully showcases the [luxury brand's range of accessories](https://www.trendhunter.com/trends/sheep-inc-london) in an environment that makes it feel as though the great outdoors have been brought indoors. Although the installed wooden slats touch floor-to-ceiling of the interior store space, the illusion of towering trees is furthered by [reflective panels on the ceiling](https://www.trendhunter.com/trends/exodus), which make it seem as though the tree-like structures are much taller than they actually are. Image Credit: Valextra ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 29% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Displays:** Creating in-store displays inspired by natural elements to enhance the shopping experience. - **Sustainable Materials:** Using sustainable materials like wood to create innovative store displays and products. - **Illusionary Design:** Integrating design elements that create optical illusions to make retail spaces stand out. ### Where This Applies - **Fashion Retail:** Creating nature-inspired displays within fashion retail spaces to set brands apart and provide unique shopping experiences. - **Luxury Goods:** Using sustainable materials and innovative design to create luxury products and displays that cater to environmentally-conscious consumers. - **Interior Design:** Applying illusionary design techniques to create visually stimulating spaces for customers. ## Related on Trend Hunter - [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md) - [Nature Material-Made Luxe Accessories](https://www.trendhunter.com/trends/kengo-kuma-3.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Wooden-Accented Luxury Retail Interiors](https://www.trendhunter.com/trends/bottega-venetas.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md)