# Ice Cream-Museum Partnerships 'The Food Shop' is Offering Free Ice Cream to Museum Visitors By Colin Smith | Published 2022-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-food-shop References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20347-a-new-take-on-an-old-favorite-ice-cream) & [thefoodshop](https://www.thefoodshop.com/gallivant-ice-cream)  'The Food Shop,' the Texas-based food production company led by food scientist Snehee Chaplot, has partnered up with the [Museum of Ice Cream](https://www.trendhunter.com/trends/museum-of-ice-cream1) to provide visitors with two free scoops of The Food Shop's 'Gallivant' ice cream. Gallivant is made with Mawa which is a solid South Asian milk substance made by slow cooking full-fat milk. The Gallivant ice cream from The Food Shop is creamy and thick as a result. The free scoops of ice cream will be available for museum attendees until January 9th, 2022. These scoops will be available in The Food Shop's variety of ice cream flavors including [mango, matcha, vanilla, coconut, coffee](https://www.trendhunter.com/trends/sabai-creamery), and many more. In addition to this museum promotion, The Food Shop now offers online shipping nationwide with free shipping across Texas. Image Credit: The Food Shop ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Museum-food Partnerships:** Opportunity to create unique collaborations between institutions with high foot traffic and local culinary businesses. - **Innovative Ice Cream Flavors:** Opportunity to use traditional ingredients from various cultures to create unique, flavorful ice creams that stand out in a crowded market. - **Online Food Retail:** Opportunity for brick-and-mortar food businesses to expand their customer base and revenue stream through online shipping. ### Who This Affects Most - **Food Production:** Potential for food production companies to expand their market by partnering with popular cultural institutions. - **Museums:** Opportunity for cultural institutions to enhance visitor experiences by offering unique culinary options. - **E-commerce:** Opportunity for brick-and-mortar businesses to expand their presence and sales through online retail. ## Related on Trend Hunter - [Exciting Ice Cream Collaborations](https://www.trendhunter.com/trends/museum-of-ice-cream1.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Upgraded Experiential Museum Experiences](https://www.trendhunter.com/trends/museum-of-ice-creams.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Artisanal Indian Ice Creams](https://www.trendhunter.com/trends/khoyas-ice-cream-collection.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/marble-slab-creamery.md)