# Magazine-Style Fashion Columns The Fold-er by Zara Shares Curations & Insights from Tastemakers By Laura McQuarrie | Published 2026-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-folder-by-zara References: [fashionunited.uk](https://fashionunited.uk/news/retail/zara-creates-its-casita-and-launches-the-fold-er-an-editorial-section-with-influencers-and-trendsetters/2026061288595) & [zara](https://www.zara.com/us/en/woman-the-fold-arielle-charnas-mkt18100.html?v1=2717862)  The Fold-er by [Zara](https://www.trendhunter.com/trends/guido-palau) is a new section on the fast fashion retailer’s website that functions as a digital magazine with curated content from influencers and tastemakers. This editorial section, accessible from Zara’s online store and official app, focuses on [curated recommendations](https://www.trendhunter.com/trends/trend-stores) and personal perspectives from personalities like Leandra Medine of The Man Repeller, Belgian fashion influencer Manon De Velder, and French-born Laura Roso Vidrequin, who spent many years in New York working as a fashion buyer. Each magazine-style editorial column shares insights, photos and a shoppable selection of clothing and accessories from Zara's seasonal collection. The column from Arielle Charnas, creator of the blog-turned-fashion-brand [Something Navy](https://www.trendhunter.com/trends/something-nothing1), reflects on the topic of getting dressed based on mood rather than occasion. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 56% | Activity: 48% | Freshness: 77% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Editorial Content:** Magazine-style product storytelling blends inspiration and checkout, creating new value in content formats that shorten the path between discovery and purchase. - **Tastemaker-led Retail:** Influencer perspectives embedded directly into ecommerce environments signal a shift toward personality-driven merchandising that can differentiate mass-market assortments. - **Mood-based Styling:** Emotion-led fashion curation introduces a more personal approach to digital shopping, opening room for recommendation systems based on mindset rather than occasion. ### Sectors Adopting This - **Fast Fashion:** Editorial commerce gives high-volume apparel retailers a way to elevate seasonal collections with cultural relevance and curated authority. - **Digital Publishing:** Retail-owned magazine formats blur the boundary between media and merchandising, expanding how lifestyle content can be monetized through direct product integration. - **Influencer Marketing:** On-site collaborations with tastemakers transform influencer content into a native shopping layer, increasing the commercial role of creator credibility. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Paris Fashion Week Cafés](https://www.trendhunter.com/trends/style-not-com.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [School-Style Pop-Ups](https://www.trendhunter.com/trends/zara-butterbear-academy-pop-up.md) - [Summer-Ready Fashion Pop-Ups](https://www.trendhunter.com/trends/summer-trends-popup.md) - [Vegan Lifestyle Magazines](https://www.trendhunter.com/trends/vegan-lifestyle-magazines.md) - [Telenovela-Style Fashion Capsules](https://www.trendhunter.com/trends/willy-chavarria-para-zara.md) - [Digital Fashion Magazines](https://www.trendhunter.com/trends/issued-by-bottege-veneta.md) - [NFT Magazine Covers](https://www.trendhunter.com/trends/es-magazine.md)