# Female-Founded Chic Professional Apparel British Contemporary Label, The Fold, Offers Work Pieces By Grace Mahas | Published 2020-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-fold-1 References: [thefoldlondon](https://thefoldlondon.com/) The Fold is a [contemporary British fashion brand](https://www.trendhunter.com/trends/regalo-studios) that offers versatile pieces for elevated professionals. The brand was curated to empower women to be their best selves with fashional attired that is work-friendly. Each piece fuses form and function to create a [clean, modern aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Polly McMaster, the co-founder of The Fold, commented on the inspiration behind the label, stating: “Looking as smart as a man in his bespoke suit gives a woman the same level of confidence and gravitas at work. The idea for The Fold came out of that need and we really believe that being serious about work shouldn’t compete with being interested in fashion. "The Fold is about understanding the professional woman’s needs in her daily life and trying to create a [stylish, contemporary wardrobe](https://www.trendhunter.com/trends/after-hours-collection) for them, but particularly focused around work. To this end, we are building a brand in our own right based on our label and designs.” Image Credit: The Fold ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Elevated Professional Fashion:** The trend of creating versatile and stylish work attire that empowers women to be their best selves. - **Form and Function Fusion:** The trend of merging functional design with modern aesthetics to create clean and sophisticated professional wear. - **Female Empowerment in Fashion:** The trend of brands understanding and catering to the needs of professional women while embracing their interest in fashion. ### Where This Applies - **Fashion Retail:** Opportunity for retail businesses to tap into the growing demand for female-founded and inclusive professional attire. - **Apparel Design:** Disruptive innovation opportunity for designers to create work-friendly pieces that combine style, comfort, and functionality. - **E-commerce:** E-commerce platforms have the opportunity to showcase and market female-founded fashion brands that cater to professional women. ## Related on Trend Hunter - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Refined Simplistic Capsules](https://www.trendhunter.com/trends/franne-golde.md) - [Namesake Label Inaugural Capsules](https://www.trendhunter.com/trends/phoebe-philo.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Foldable Pilates Equipment Designs](https://www.trendhunter.com/trends/foldable-pilates-equipment.md)