# Fiery Floor Video Games Frank's RedHot is Bringing The Floor is Lava Challenge to Fortnite By Laura McQuarrie | Published 2023-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-floor-is-lava References: [prnewswire](https://www.prnewswire.com/news-releases/franks-redhot-launches-new-fortnite-game-the-floor-is-flava-301727654.html) & [Franksredhot](http://Franksredhot.com/floorisflava)  Inspired by the classic kid's game, The Floor is Lava, Frank's RedHot is introducing a flavor-packed version of the game to Fortnite called "The Floor is Flava." The reinvented version of the familiar game is set on a chicken wing-shaped island and a volcano that releases Frank's RedHot sauce, or "flava." The game challenges players to navigate tough terrains like beaches, forests and a ruined city and players will need to avoid stepping on the flava by climbing on statues of game day foods or using chickens as jetpacks. The imaginative game highlights other brand-inspired game elements, such as the Tender Defender skin, Chili Chugs for speed boosts, and even a hidden temple at the heart of the volcano. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 30% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Branded Video Games:** Opportunity for brands to create engaging and immersive experiences for consumers through video games. - **In-game Advertising:** Opportunity for brands to reach a wider audience through in-game advertising without interrupting the gameplay experience. - **Gamification of Marketing:** Opportunity for brands to use game mechanics and experiences to drive engagement and excitement around their products or services. ### Who This Affects Most - **Food and Beverage:** Opportunity for companies in the food and beverage industry to create fun and exciting experiences that promote their brand and products. - **Gaming and Entertainment:** Opportunity for companies in the gaming and entertainment industry to create unique games and experiences that incorporate branded elements. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to develop innovative campaigns that leverage gamification to increase customer engagement and awareness. ## Related on Trend Hunter - [Free Game Day Wings](https://www.trendhunter.com/trends/free-wings.md) - [Celebratory Game Day Sauces](https://www.trendhunter.com/trends/franks-redhot-sauces.md) - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Dairy-Themed Video Games](https://www.trendhunter.com/trends/diner-tycoon.md) - [Virtual Gas-Themed Worlds](https://www.trendhunter.com/trends/shell-1.md) - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [Iconic Soup Football Sponsorships](https://www.trendhunter.com/trends/chunky-fuelup-tournament.md)