# Floating Pool Cup Holders The FloatingBob Allows Cans and Cups to Flaot in the Pool By Grace Mahas | Published 2019-07-16 | Updated 2019-07-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-floatingbob References: [kickstarter](https://www.kickstarter.com/projects/floatingbob/floatingbob-the-swimming-can-cup-holder-patent-pending?ref=discovery_newest) & [kickstarter](https://www.kickstarter.com/projects/floatingbob/floatingbob-the-swimming-can-cup-holder-patent-pending?ref=discovery_newest) The FloatingBob, created by Austria-based entrepreneur Dieter Mayrhofer, allows pool-goers to easily enjoy the pool with their beverages. The floatation device uses suction technology to hold flat-bottomed drinks in cups or cans of various sizes without fear of tipping and is made from [high-quality aluminium and stainless steel](https://www.trendhunter.com/trends/aluminum-tubes). The buoyant device is approximately 6 inches and floats atop the water to make relaxing in the pool a breeze. The beverage can be easily taken out of the water for a sip with the small device still attached. The FloatingBob can also be used for pool games like beer pong where players try to throw a ping pong ball into [red solo cups](https://www.trendhunter.com/trends/the-hefty-party-cups). The products are color-coated in red, blue, black, and silver so consumers can differentiate which drink is theirs. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Suction Technology for Pool Accessories:** Disruptive innovation opportunity: Explore the use of suction technology to create other pool accessories that enhance convenience and functionality. - **Multi-purpose Pool Accessories:** Disruptive innovation opportunity: Develop versatile pool accessories that can be used for different activities, such as pool games or relaxation, to cater to a wider target market. - **Customizable Pool Accessories:** Disruptive innovation opportunity: Offer customizable pool accessories, allowing consumers to personalize their floats or holders with different colors, designs, or logos. ### Industries Being Reshaped - **Pool Accessories:** Disruptive innovation opportunity: Improve existing pool accessories or create new ones that enhance the overall pool experience, such as drink holders, floats, or toys. - **Outdoor Recreation:** Disruptive innovation opportunity: Introduce innovative and convenient accessories for outdoor activities like swimming, camping, or picnics to enhance consumer enjoyment and convenience. - **Party Supplies:** Disruptive innovation opportunity: Develop unique and practical party supplies, like floating cup holders, to add value and convenience to social gatherings or events. ## Related on Trend Hunter - [Floating Cabana Bars](https://www.trendhunter.com/trends/floating-cabana-bar.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Elevated Pool Tools](https://www.trendhunter.com/trends/ledge-partypad.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Floating Bar-Style Docks](https://www.trendhunter.com/trends/bote-inflatable-dock-hangout-classic.md) - [Summertime Cafe Pool Floaties](https://www.trendhunter.com/trends/tim-hortons-promotional-products.md) - [Floating Foam Drink Coolers](https://www.trendhunter.com/trends/foam-portable-cooler.md) - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md)