# Ice-Cream Cemetaries The Flavor Graveyard Of Vermont Buries Deceased Ice-Cream Flavors By manzil | Published 2010-09-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-flavour-graveyard References: [environmentalgraffiti](http://www.environmentalgraffiti.com/beaten-track/news-graveyard-where-ice-cream-goes-die) & [benjerry](http://www.benjerry.ca/) The Flavor Graveyard is a place for outdated ice-cream flavors to be buried and remembered. This unusual graveyard belongs to Vermont's most famous ice-cream maker Ben & Jerry. Ben & Jerry is a well-known brand for having a great variety of ice-cream flavors. As new flavors emerge however, the old and unpopular ones end up at The Flavor Graveyard. Ben & Jerry buried 200 ice-cream flavors that failed to impress lovers of the [frozen treat](https://www.trendhunter.com/trends/ben-jerrys-sundaes2). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### Key Themes Behind This Trend - **Flavor Obsolescence:** The ice-cream industry can use data analytics to identify flavors that are becoming obsolete and replace them with popular ones. - **Nostalgia-based Marketing:** Brands can leverage nostalgia by reviving old ice-cream flavors to capture the interest of the consumers. - **Sustainable Flavors:** The use of sustainable and locally-sourced ingredients in ice-cream flavors is a trend that can attract eco-conscious consumers. ### Where This Applies - **Food and Beverage:** The flavor graveyard trend can be applied in other food and beverage industries to understand what products are no longer popular with consumers. - **Tourism:** The Flavor Graveyard can become a tourist attraction for people who love ice-cream and want to learn about the history of the flavors and the company. - **Data Analytics:** Data analytics can be used to identify flavor trends and preferences to optimize product development and improve customer satisfaction. ## Related on Trend Hunter - [Crumbly Cherry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-cherry-crumble.md) - [Burnt Pastry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Crime-Themed Ice Cream Cases](https://www.trendhunter.com/trends/cold-case-ice-cream-break-free-case.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Chocolatey Strawberry Ice Creams](https://www.trendhunter.com/trends/chocolate-covered-strawberry-ice-cream.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md)