# Anime-Themed Transit Cards Hong Kong Celebrates 'THE FIRST SLAM DUNK' With MTR Octopus Cards By Kanesa D | Published 2023-01-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-first-slam-dunk References: [hypebeast](https://hypebeast.com/2023/1/hong-kong-the-first-slam-dunk-medialink-group-mtr-octopus-card) & [ani-mall.asia](https://www.ani-mall.asia/pages/the-first-slam-dunk)  Hong Kong-based organization Medialink Group is celebrating the official premiere of ‘THE FIRST SLAM DUNK,’ an [animated sports movie](https://www.trendhunter.com/trends/crunchyroll-x-adidas) based on the manga Slam Dunk, with a new MTR Octopus card. The card is designed for [manga enthusiasts](https://www.trendhunter.com/trends/sakamoto-days) who want to use the physical Octopus card for commuting or fans of the SLAM DUNK anime who desire a collector’s item that is timeless and functional. Consumers can choose from two sets, one that offers the movie poster graphic with a lanyard holder or another collector’s set with all five main characters’ portraits, a numbered presentation box, a commemorative coin, and a whistle. Pre-orders for THE FIRST SLAM DUNK Octopus cards are currently available at Ani-Mall’s website. Image Credit: (c)itp (c)2022 Tfsdfp, [hypebeast](https://hypebeast.com/2023/1/hong-kong-the-first-slam-dunk-medialink-group-mtr-octopus-card), [ani-mall.asia](https://www.ani-mall.asia/pages/the-first-slam-dunk) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 88% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Anime-themed Collectibles:** Businesses can explore the opportunity to partner with popular animated content creators and offer themed collectibles to fans as a way to increase customer engagement. - **Nostalgia-based Marketing:** Using nostalgia as a marketing strategy can be an innovative way for businesses to connect with consumers and drive sales. - **Lifestyle Transit Cards:** Entrepreneurs can create branded transit cards that blend style, function, and utility to cater to different customer needs and stand out in a crowded market. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage the popularity of animated series and movies to create exclusive collectibles for fans and build brand loyalty. - **Retail:** Retailers can benefit from partnering with content creators and offering unique products that appeal to customers' interests and preferences. - **Transportation:** Transit companies can explore partnerships with lifestyle brands and offer transit cards that appeal to customers looking for both convenience and style. ## Related on Trend Hunter - [Cartoon-Inspired Metro Payments](https://www.trendhunter.com/trends/easycard-1.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md) - [Anime-Inspired Sports Collaborations](https://www.trendhunter.com/trends/los-angeles-lakers-1.md) - [Anime-Themed Sports Merch](https://www.trendhunter.com/trends/one-piece-x-nba.md) - [Anime-Inspired QSR Deals](https://www.trendhunter.com/trends/mcdonalds-5.md) - [Superhero Anime Energy Drinks](https://www.trendhunter.com/trends/sneak-energy.md) - [Anime-Themed Coffee Carriers](https://www.trendhunter.com/trends/mug-tumblers.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Graphic Anime-Themed Shirts](https://www.trendhunter.com/trends/uniqlo-10.md)