# One-Cent 6-Packs The Finnish Long Drink's Packs for a Penny Encourage At-Home Drinking By Laura McQuarrie | Published 2025-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-finnish-long-drink-kalsarikannit References: [finance.yahoo](https://finance.yahoo.com/news/finnish-long-drink-celebrates-fans-140000621.html) & [thelongdrink](http://www.thelongdrink.com/kalsarikannit)  More consumers are skipping nights out at bars in favor of drinking at home, where they can enjoy their favorite drinks in comfort, and in this spirit, The [Finnish Long Drink](https://www.trendhunter.com/trends/zero-sugar-variety-pack) invites more drinkers to embrace Kalsarikännit. This age-old Finnish tradition—which quite literally means "pantsdrunk." "While college basketball is one of the most exciting times of the year, bars can sometimes be a less than ideal place to watch with crowds and distractions," said Sakari Manninen, The Finnish Long Drink co-founder, "This felt like the perfect time to tap into the Long Drink's Finnish roots and give drinkers another option." To help adults fully embrace Kalsarikännit, the Finnish-inspired spirit brand is offering a 6-pack of award-winning Long Drink for just $0.01. For a limited time, customers can submit their receipts online so that the brand can [Venmo](https://www.trendhunter.com/trends/fan-reward-program) or [PayPal](https://www.trendhunter.com/trends/stock-your-home-bar) them the value of the pack. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 72% | Activity: 83% | Freshness: 36% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **At-home Drinking Culture:** There's a growing trend of people opting for at-home drinking experiences, which brands can cater to with creative offerings like budget-friendly drink packs. - **Experiential Marketing Campaigns:** Innovative brands are leveraging experiential marketing to connect with their heritage and offer unique value, as exemplified by the Long Drink's penny pack promotion. - **Traditional Ritual Revival:** The revival of traditional or cultural drinking practices, like Finland's Kalsarikännit, presents an opportunity for spirit brands to differentiate themselves. ### Industries Being Reshaped - **Alcoholic Beverages:** As consumers explore cost-effective drinking alternatives, the alcoholic beverage industry can innovate with affordable home-drinking options. - **Digital Payment Services:** Digital payment platforms like Venmo and PayPal play a crucial role in promotional campaigns, facilitating seamless customer rebates. - **Promotional Merchandise:** By creating promotional products tied to cultural themes, the merchandise industry can capitalize on trends in experiential marketing. ## Related on Trend Hunter - [Refreshing Finnish Cocktails](https://www.trendhunter.com/trends/zero-sugar-variety-pack.md) - [Raspberry Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/long-drink-raspberry.md) - [Multi-Alcohol Variety Packs](https://www.trendhunter.com/trends/drink-variety-pack.md) - [1.75L Canned Cocktails](https://www.trendhunter.com/trends/party-can-1.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md) - [At-Home Cider Packs](https://www.trendhunter.com/trends/stowford-press-pint-cans.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md)