# Commuter-Comforting Ads The Fine Grind Print Campaign is Retro Awesomeness By Emily Evans | Published 2011-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-fine-grind-print-campaign References: [behance.net](http://www.behance.net/gallery/The-Fine-Grind/1379979) & [thefinegrindcoffeebar](http://www.thefinegrindcoffeebar.com/) The [Fine Grind](https://www.trendhunter.com/trends/carrot-gold-engagement-ring) print campaign is hoping to change people’s minds about commuting. Many people dread the daily commute that they need to take to work, and so this print campaign is helpful in reminding people that there are positives to public transit as well. The Fine Grind is a [coffee shop](https://www.trendhunter.com/trends/simply-coffee-caf) in New Jersey that many New York City commuters pass on their way to work. The Fine Grind print campaign includes some cute [retro posters](https://www.trendhunter.com/trends/mcdonalds-night-posters) that feature a variety of their specialties including mocha coffees, yogurts and muffins. Retro posters are sure to put a smile on commuters faces, or at least a rumble in some stomachs! ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Retro Advertising:** The use of vintage advertising techniques and design to appeal to consumers nostalgic for the past. - **Commute Comfort:** Designing products and services that make the daily commute more enjoyable and comfortable for consumers. - **Public Transit Promotion:** Promoting the use of public transportation by emphasizing the positive aspects of commuting. ### Where This Applies - **Advertising:** Incorporating retro design into advertising campaigns as a new way of engaging customers. - **Coffee Shops:** Using unique advertising campaigns to attract customers during peak commuting hours. - **Transportation:** Developing marketing strategies that promote the benefits of public transit to entice more riders. ## Related on Trend Hunter - [Artisan Coffee Commuter Cafes](https://www.trendhunter.com/trends/grind-cafe.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Nostalgic Postcard Cafe Campaigns](https://www.trendhunter.com/trends/postcards-from-peets.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md)