# Gym-Style Financial Services 'The Financial Gym' Helps People Approach Money Like Personal Fitness By Laura McQuarrie | Published 2018-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-financial-gym References: [businessinsider](http://www.businessinsider.com/financial-gym-walkthrough-photos-2018-3) & [financialgym](https://www.financialgym.com/) Going to the gym is a commitment that requires constant showing up to become stronger, more skilled and closer to achieving one's goals—The Financial Gym takes cues from this model to offer its clients a similar approach to money management. In the same way that one might be paired with a [personal trainer at a gym](https://www.trendhunter.com/trends/gymble), The Financial Gym pairs people with a [financial coach](https://www.trendhunter.com/trends/paktol-app) who will be able to identify and set a plan for achieving a specific result. Joining The Financial Gym begins at $85 monthly, which provides resources for everything from [everyday budgeting and saving](https://www.trendhunter.com/trends/incentivized-budgeting) to travel hacking, paying off debt and setting resources aside for retirement. In the same way that active individuals use friends, teachers and trainers to keep them accountable to their fitness goals, The Financial Gym provides a support system for intelligently handling one's money. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Personalized Financial Coaching:** The trend of providing personalized financial coaching services, similar to personal training at a gym, presents an opportunity for disruptive innovation in the financial industry. - **Subscription-based Financial Services:** The rise of subscription-based financial services, such as The Financial Gym's $85 monthly membership, offers a disruptive innovation opportunity for companies looking to provide comprehensive money management resources. - **Supportive Money Management Systems:** The trend of implementing support systems, like The Financial Gym's coaching and accountability model, in money management creates a chance for disruptive innovation to improve financial literacy and well-being. ### Where This Applies - **Personal Finance:** The personal finance industry can benefit from embracing personalized coaching and subscription-based services to help individuals achieve their financial goals. - **Fintech:** Fintech companies have the opportunity to develop supportive money management platforms that incorporate coaching, goal setting, and accountability features. - **Wellness:** The wellness industry can explore ways to incorporate financial well-being into their offerings, leveraging the connection between physical fitness and financial health. ## Related on Trend Hunter - [Smart Gym Training](https://www.trendhunter.com/trends/kiwi-fitness.md) - [Gamified Budgeting Apps](https://www.trendhunter.com/trends/bread-budgeting1.md) - [Fitness-Focused Group Purchasing Organizations](https://www.trendhunter.com/trends/group-purchasing-organization.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Employee-Focused Finance Programs](https://www.trendhunter.com/trends/claro-money.md) - [Revolutionary Fitness Experiences](https://www.trendhunter.com/trends/revolutionary-fitness-experience.md) - [RPG Finance Apps](https://www.trendhunter.com/trends/finshark-app.md) - [Fitness Club-Targeting AI-Based Software](https://www.trendhunter.com/trends/egym-genius.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md)