# Collapsible Reusable Straws The Finalstraw is Sustainable and Convenient By Ell Smith | Published 2018-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-finalstraw References: [kickstarter](https://www.kickstarter.com/projects/908228738/finalstraw-the-worlds-first-collapsible-reusable-s?ref=discovery) Small but sustainable gestures can impact the environment in a massive way, which is why innovations like the Finalstraw are shaking up the beverage industry. The small device serves as a perfect alternative to using and throwing out [non-biodegradable straws](https://www.trendhunter.com/trends/beer-biocup), which are thrown into dumps at alarming rates. In fact, recent research revealed that there's enough disregarded straws to wrap around the world 2.5 times, every day. This [reusable straw](https://www.trendhunter.com/trends/anew) hopes to combat the mass pollution caused by straws through offering a more sustainable solution. The Finalstraw arrives in a sanitary case and folds up with ease. When needed, consumers can pull out the [folding straw](https://www.trendhunter.com/trends/origami-cup), revealing a full-sized device that can be utilized throughout the day. Image Credit: Emma Cohen and Miles Pepper ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Straws:** Reusable straws are disrupting the beverage industry by providing sustainable solution to non-biodegradable straws. - **Convenient Sustainability:** The market is shifting towards products that offer sustainable solution while also being convenient for consumers. - **Compact Devices:** There is a growing trend of collapsible devices that are easy to carry and store. ### Where This Applies - **Beverage:** The growing popularity of sustainable straws presents opportunities for companies in the beverage industry to innovate and differentiate themselves. - **Packaging:** There is a need for innovative and sustainable packaging solutions to support the growing trend of eco-friendly products. - **Travel:** Collapsible and compact devices, such as the Finalstraw, are disrupting the travel industry by offering lightweight and convenient solutions for consumers. ## Related on Trend Hunter - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Eco-Friendly Biodegradable Straws](https://www.trendhunter.com/trends/biodegradable-straw.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Durable Juice Straws](https://www.trendhunter.com/trends/capri-sun-1.md)