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# Celebrity Gym Rat Editorials
Cosmopolitan Magazine's 'The Fighter' Story Features Justin Bieber

By Jana Pijak | Published 2015-08-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-fighter
References: [fuckingyoung.es](http://fuckingyoung.es/justin-bieber-by-anthony-mandler/)

Teen heartthrob Justin Bieber appears all grown up in 'The Fighter,' Cosmopolitan Magazine's September 2015 cover story. The singer poses shirtless and channels a [gym rat](https://www.trendhunter.com/trends/onyx-collection) in the shoot that is lensed by photographer Anthony Mandler.

Styling for 'The Fighter' is courtesy of James DeMolet who opts for [comfortable and minimal clothing options](https://www.trendhunter.com/trends/modeloffduty-essentials). His picks include fitted tank tops and loose sweat pants from Damir Doma and Givenchy among other labels.

Whether showing off his tattoos or toned physique. Justin Bieber proves more mature than ever before. His Cosmopolitan Magazine feature depicts a grown up and confident version of the star who before recently was making headlines for negative reasons. His newfound confidence is hard to miss and is further enforced with this editorial's revealing portraits.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 98% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Fitness Craze:** Opportunity for gym and fitness industries to capitalize on the growing trend of celebrities promoting a healthy lifestyle.
- **Athleisure Wear:** Fashion industry can explore comfortable and minimalist clothing options as more celebrities opt for athleisure wear as part of their daily attire.
- **Personal Fitness Brands:** Growth potential for personal fitness brands as people aspire to achieve the same level of fitness and physique as their favorite celebrities.

### Where This Applies

- **Gym and Fitness:** As more celebrities promote a healthy lifestyle, gyms and fitness centers can take advantage of the growing trend and offer personalized training programs.
- **Fashion:** Athleisure wear brands can partner with celebrities to promote minimalist and comfortable clothing options as part of their daily attire.
- **Personal Fitness:** Opportunity for personal fitness brands to collaborate with celebrities and create fitness programs that promote healthy habits.

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