# Engraved Text Ads The Fiat Linea's 'SMS' Campaign Reminds You to Keep Your Eyes on the Road By Allison Love | Published 2010-08-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-fiat-linea References: [adsoftheworld](http://adsoftheworld.com/media/print/fiat_linea_sms_truck) & [fiatlinea](http://www.fiatlinea.com) The [Fiat Linea's](https://www.trendhunter.com/trends/romero-britto) ads for anti-texting and driving casually remind drivers to avoid texting and driving and in this case, use the Fiat Linea's SMS voice reader instead. The ads feature SMS texts that have been written into various surfaces to demonstrate the dangers of texting and driving. You could run into a car, a transport truck or even a tree. The [Fiat Linae's](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani) ads are attention-grabbers, showcasing that anything can happen when your attention is diverted from the road. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Anti-texting Campaigns:** Promote the use of technology to prevent texting while driving - **Engraved Advertisements:** Use unique advertising techniques to capture attention and increase engagement - **Road Safety Messaging:** Utilize creative messaging to remind drivers to prioritize road safety ### Where This Applies - **Automotive:** Adapt safety features to keep up with changing technology and consumer behavior - **Advertising:** Explore unique and engaging ways to promote products and services - **Technology:** Develop innovative solutions to prevent distracted driving and improve road safety ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)