# Supercar Mobile Phones The Ferrari Cell Phone By lourdes sanchez bayas | Published 2008-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-ferrari-cell-phone References: [complex](http://www.complex.com/blogs/2008/04/11/speed-dial-with-the-ferrari-phone/) I don't know how I feel about this [Ferrari](https://www.trendhunter.com/trends/ferrari-ev-charger) cell phone. On the one hand, I love [miniatures](https://www.trendhunter.com/trends/art-car-1), on the other hand the phone looks kitschy as hell. But that's just my opinion. The little Ferrari has 2.2 inch touch-sensitive LCD display, USB connectivity, MP3 and picture and video camera. This little toy will set you back about $190. **Implications** - Ferrari is a brand that has gained huge popularity with their sports cars. Branching out into different business categories such as phones shows that a company with a loyal following has the ability to try out new ventures. Since people already love the brand, they are more likely to be excited about non-car and more affordable items that the business is coming out with. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Brand Diversification:** Companies with a loyal following can expand into new ventures outside of their traditional product offerings. - **Luxury Technology:** Luxury brands can tap into the technology market and offer high-end products in addition to their traditional offerings. - **Miniature Electronics:** Miniature electronics offer unique and novelty value and can cater to a niche market of collectors and enthusiasts. ### Who This Affects Most - **Luxury Goods:** Luxury goods industry can explore technology as a complementary product offering to their traditional product lines. - **Electronics:** The electronics industry can target niche markets with unique and novelty products. - **Collectibles:** The collectibles industry can expand into miniature electronics that cater to collectors and enthusiasts. ## Related on Trend Hunter - [Italian Sports Car-Branded Chargers](https://www.trendhunter.com/trends/ferrari-ev-charger.md) - [Sports Car-Inspired Pens](https://www.trendhunter.com/trends/montblanc-great-characters-enzo-ferrari-pens.md) - [Luxe Car-Inspired Cases](https://www.trendhunter.com/trends/inkar.md) - [Red-Hued Automotive Audio Solutions](https://www.trendhunter.com/trends/bang-olufsen-x-ferrari-collection.md) - [Celebratory Supercar Smartphone Cases](https://www.trendhunter.com/trends/automobili-lamborghini-x-casetify-collection.md) - [Car Race-Focused Mobile Apps](https://www.trendhunter.com/trends/formula-1-fans.md) - [Ultra-Luxe Automotive Publications](https://www.trendhunter.com/trends/ferrari-endurance.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Life-Sized LEGO Vehicles](https://www.trendhunter.com/trends/legoland.md)