# Washed-Out Wispy Wear The Fendi Spring 2010 Collection is Light, Lascivious and Airy By Jacqueline Parrish | Published 2009-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-fendi-spring-2010 References: [coutorture](http://www.coutorture.com/5289161?page=0,0,5) & [fendi](http://www.fendi.com) Flirty without ever showing too much skin, the [Fendi](https://www.trendhunter.com/trends/fendi-ss24) Spring 2010 collection is a fun mix of chiffons, [feathers](https://www.trendhunter.com/trends/feather-lace) and other light and floaty fabrics that billowed in the wake of the models walk. The Fendi Spring 2010 collection played heavily upon wispy, white-washed fabrics that brought movement to the garments that draped perfectly around the model's slim figures. With minimal makeup and messy upswept hair, the model's look was straight out of a flirty Victorian era. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 53% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Light and Airy Fabrics:** Opportunity to develop innovative and sustainable lightweight fabrics for various industries. - **Effortless and Minimalistic Makeup:** Opportunity to create new beauty products that enhance natural beauty with a minimalistic approach. - **Messy Upswept Hair:** Opportunity to design new hairstyling products and techniques that embrace the messy and undone look. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities in creating lightweight and ethereal fabrics. - **Beauty:** Disruptive innovation opportunities in developing minimalist makeup products. - **Haircare:** Disruptive innovation opportunities in designing products for achieving the messy upswept hair look. ## Related on Trend Hunter - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)