# Branded Champagne-Themed Pop-ups The Fendi Caffe is Opening in London, England By Ell Smith | Published 2020-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-fendi-caffe References: [hypebae](https://hypebae.com/2020/12/fendi-caffe-selfridges-pop-up-space-coffee-drinks-limited-edition-holiday-collection) & [fendi](https://www.fendi.com/ca?gclid=CjwKCAiAwrf-BRA9EiwAUWwKXlg8aMzZ5Ue9UbC4cwcUWp1hoeHlfR47_H3ke7pDnkeWephv2_NxKxoCRmQQAvD_BwE&gclsrc=aw.ds) The holiday season is among us, and with it comes returning branded activations such as the [Fendi Caffe](https://www.trendhunter.com/trends/fendis-summer-2025-campaign), which will be opening for a limited time in London's Selfridges storefront. This [immersive pop-up](https://www.trendhunter.com/trends/holiday-2025-popup) takes on a different theme every year, often one that highlights some of the hottest trends in fashion to come. This year, the brand opted to celebrate and went with a Champagne theme. The space will be outfitted as a [temporary champagne bar](https://www.trendhunter.com/trends/limited-edition-holiday-boutique), boasting 14 seats alongside an exclusive menu. A color palette of pink and yellow will adorn the room. making for a COVID-friendly and selfie-ready activation. Guests will also be able to purchase branded glassware, cocktail accessories, napkins, coasters and more. Image Credit: Fendi ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Branded Pop-up Concept:** Companies can tap into the experiential marketing trend by creating immersive branded pop-up concepts. - **Immersion in Trending Themes:** Brands can attract consumers by creating immersive pop-ups that showcase trending themes, such as fashion, and align with their own brand identity. - **Limited Time Offerings:** Creating a sense of urgency through limited time offerings can drive consumer engagement and sales. ### Sectors Adopting This - **Luxury Retail:** The luxury retail industry can leverage branded pop-up concepts to offer customers exclusive experiences that align with their high-end brand image. - **Food and Beverage:** Food and beverage industry can use limited time offerings to launch new products and attract consumers to try them out. - **Event Marketing:** Event marketing companies can partner with brands to design and execute high-quality, memorable pop-up concepts that drive brand awareness and engagement. ## Related on Trend Hunter - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Luxe High Tea Cafés](https://www.trendhunter.com/trends/choo-cafe.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md)