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# Faking FedEx
Bandai's Peri Peri

By Alex Covert | Published 2008-10-06 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/the-feel-good-toy-bandais-peri-peri
References: [ohgizmo](http://www.ohgizmo.com/2008/10/03/bandai-peri-peri-keychain-recreates-the-sounds-and-thrills-of-tearing-open-a-fedex-envelope/) & [strapya-world](http://www.strapya-world.com/products/29351.html)

It seems like most of my mail these days is some sort of bill, somebody wanting money. And to add injury to insult, these parcels seem to have been designed to NOT open, resulting in me ripping the contents. Occasionally, though, I'll get something from [FedEx](https://www.trendhunter.com/trends/fedex-consolidated-returns) in an [easy-to-open envelope](https://www.trendhunter.com/trends/doorbox-smart-delivery-box) that 'zips' right open. 'Nice,' I think to myself.

Now, I can recreate that warm fuzzy feeling with BANDAI&#146;s Peri Peri. This is a [keychain-sized toy](https://www.trendhunter.com/trends/slidergamemackey) that recreates the sound and feel of tearing open the paper &#145;zipper&#146; on a FedEx/UPS/DHL envelope.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 2% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Envelope Zipper Toys:** The trend of recreating the sound and feel of tearing open an envelope with zipper toys presents an opportunity for toy manufacturers to expand their novelty product offerings.
- **Packaging Innovation:** In response to consumer demand for easier to open packaging, there is an opportunity for entrepreneurs to create packaging innovations that are easy to open without sacrificing the integrity of the contents.
- **Mimicking Real-life Sounds in Toys:** A trend in toy manufacturing is creating toys that mimic real-life sounds and sensations, creating opportunities for entrepreneurs to develop other products that utilize this technology.

### Industries Being Reshaped

- **Toy Manufacturing:** Toy manufacturers can utilize the trend of creating envelope zipper toys to expand their novelty product offerings and attract new customers.
- **Packaging Industry:** The need for easier to open packaging presents an opportunity for entrepreneurs to innovate and disrupt the packaging industry.
- **Sound Technology:** The trend of mimicking real-life sounds in toys presents an opportunity for entrepreneurs to develop new products in the sound technology industry.

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