# Device-Free Dining Initatives A Discount Will Be Given to All Deviceless Patrons at 'The Fat Boar' By Justin Lam | Published 2018-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-fat-boar References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/02/welsh-pub-offers-diners-a-25-discount-if-they-lock-their-phones-away/) & [thefatboar](http://thefatboar.co.uk/) The Fat Boar pub in Wrexham, Wales, is encouraging customers to interact by offering a 25% discount to patrons that lock their phones away while they eat. The new initiative is part of the pub's '[Mobile-Free Monday's](https://www.trendhunter.com/trends/shes-got-a-tab)' campaign. Patrons looking to take part in the initiative simply need to place their phone in a cash box brought to them by their server. The box will remain on the table, but will be locked with a key held by the server. The Fat Boar made the announcement for this campaign over [Facebook](https://www.trendhunter.com/trends/lexi-ai) and outlined a list of rules, all of which are quite easy to follow. Rich Watking, the Fat Boar's director, explained the initiative as a push to increase in-person interaction and offer a break from an increasingly mobile phone-centered world. The campaign has already received a fair amount on praise on social media and the pub plans on continuing this initiative with its sister restaurant. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Device-free Dining:** Restaurants creating device-free dining experiences for customers to encourage in-person interactions and decrease phone usage. - **Mobile-free Mondays:** Businesses offering discounts or incentives for customers who can go without their devices on specified days to promote face-to-face communication. - **Server-held Phone Boxes:** Restaurants, cafes, and bars providing locked phone boxes or pouches to customers to encourage more face-to-face interactions during meal times. ### Sectors Adopting This - **Hospitality:** Opportunities for hospitality businesses to differentiate themselves by offering device-free or mobile-free dining experiences. - **Retail:** Device-free dining campaigns can encourage customers to spend more time in-store and increase in-person conversations with staff. - **Technology:** Opportunities for technology companies to create mobile device monitoring software or behavior-tracking apps that can aid in breaking phone addiction and decrease usage in social contexts. ## Related on Trend Hunter - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Phone-Free Tourist Islands](https://www.trendhunter.com/trends/phonefree-tourist-island.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Cannery-Inspired Phone Boxes](https://www.trendhunter.com/trends/phone-boxes.md) - [Cell Service-Blocking Whiskeys](https://www.trendhunter.com/trends/offline-edition-whiskey.md)