# Classic Magazine Revivals 'The Face' Relaunches After 5-Year Absence By Rachel | Published 2009-06-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-face References: [fashionologie](http://www.fashionologie.com/3237088) The Face Magazine, a [style glossy](https://www.trendhunter.com/trends/what-should-i-wear) out of England, shut down in 2004. But despite economic conditions, the magazine seems to be [making a return](https://www.trendhunter.com/trends/norton-motorcycles-resurgence). ‘The Face’ had a solid 24-year run before closing, so style lovers everywhere are thrilled with their comeback. While nothing is set in stone, it’s nice to see that recessions don’t hold back some magazines. **Implications** - The revival of The Face is a direct example of the power of consumers and WOM. Though [cult followings](https://www.trendhunter.com/trends/brand-homecoming) do not always result in financial figures or other strong numbers, there is an infinite amount of value in gaining a loyal following. In this particular case, The Face was brought back to business out of sheer consumer demand. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Magazine Revivals:** The revival of popular magazines indicates a demand for print media and opportunities for advertisers to reach captive audiences. - **Cult Followings:** Building a cult following can be a powerful marketing tool, with loyal customers likely to advocate for a brand and help drive sales. - **Consumer Demand:** Responding to consumer demand can be a valuable strategy for businesses, as it shows a willingness to listen to customers and meet their needs. ### Industries Being Reshaped - **Publishing:** The revival of print magazines presents opportunities for publishers, particularly those catering to niche audiences, to tap into loyal readerships. - **Advertising:** Magazine revivals and cult followings offer opportunities for advertisers to reach captive audiences and build brand recognition over time. - **Media:** The power of consumer demand in driving magazine revivals highlights the importance of listening to and engaging with audiences in the media industry. ## Related on Trend Hunter - [Nostalgic Bodycare Revivals](https://www.trendhunter.com/trends/discontinued-retro-products.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Strategic Brand Resurgences](https://www.trendhunter.com/trends/norton-motorcycles-resurgence.md) - [Re-Opening Historic Nightclubs](https://www.trendhunter.com/trends/londons-printworks.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Revived Oil Haircare Products](https://www.trendhunter.com/trends/brilliant-glossing-styling-crme.md)