# CBD Face Serums Khus + Khus' 'The Face Serums' Feature Certified Organic CBD Extract By Laura McQuarrie | Published 2017-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-face-serums References: [wellandgood](https://www.wellandgood.com/good-looks/cannabis-holiday-beauty-product-gifting/slide/3/) & [khus-khus](https://khus-khus.com/products/the-face-serums) The newest addition to The Face Serums from Khus + Khus is the 'Sen' serum, which combines certified organic [CBD](https://www.trendhunter.com/trends/cbd-face-balm) extract with botanical ingredients to address concerns like acne, eczema, pigmentation, psoriasis, as well as mature, dry and aging skin. Alongside CBD, the Sen Face Serum also features black currant seed oil, rhododendron, French lavender, wild vetiver and [frankincense](https://www.trendhunter.com/trends/cosy-cottage-facial-serum), making for what the brand calls a combination of "Ayurvedic and Western botanicals and resins for a complete skin healing modality." Khus + Khus' collection of luxurious herbal face serums also includes solutions for oily, combination, sensitive skin and more with other options like the Blossom Face Serum, the inflammation-soothing Detox Face Serum, the beautifying The Roses Face Serum and the anti-aging Sans Age Face Serum. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Certified Organic CBD Extract in Face Serums:** The trend of incorporating certified organic CBD extract into face serums presents disruptive innovation opportunities in the skincare industry. - **Combining Ayurvedic and Western Botanicals:** The trend of combining Ayurvedic and Western botanicals in face serums creates disruptive innovation opportunities in the natural skincare industry. - **Specialized Face Serums for Different Skin Concerns:** The trend of offering specialized face serums for different skin concerns opens up disruptive innovation opportunities in the personalized skincare industry. ### Industries Being Reshaped - **Skincare:** The skincare industry has an opportunity to innovate by incorporating certified organic CBD extract into face serums. - **Natural Skincare:** The natural skincare industry can disrupt the market by incorporating a combination of Ayurvedic and Western botanicals into face serums. - **Personalized Skincare:** The personalized skincare industry has room for disruptive innovation by offering specialized face serums for different skin concerns. ## Related on Trend Hunter - [De-Stressing Skincare Serums](https://www.trendhunter.com/trends/serum-cbd.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [CBD Face Balms](https://www.trendhunter.com/trends/cbd-face-balm.md) - [CBD-Infused Facial Balms](https://www.trendhunter.com/trends/smooth-facial-balm.md) - [Luxurious CBD Skincare](https://www.trendhunter.com/trends/shiksona-beauty.md) - [Sea Buckthorn Face Serums](https://www.trendhunter.com/trends/sea-buckthorn.md) - [Natural CBD Skincare Lines](https://www.trendhunter.com/trends/cbd-skincare-line.md) - [CBD-Infused Sesame Oils](https://www.trendhunter.com/trends/cbd-seseame-oil.md) - [Protective Face Oils](https://www.trendhunter.com/trends/sacred-serum.md)