# Creamy Concealer Pencils The Face Pencil by Jones Road Can Be Used to Lighten or Darken Spots By Laura McQuarrie | Published 2021-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-face-pencil References: [intothegloss](https://intothegloss.com/2021/02/monthly-favorites-january-2021/) & [jonesroadbeauty](https://jonesroadbeauty.com/products/the-face-pencil?variant=37649150935190) [Jones Road](https://www.trendhunter.com/trends/miracle-balm-palette), the new beauty venture from Bobbi Brown, created The Face Pencil as a [versatile "everything stick"](https://www.trendhunter.com/trends/dualpurpose-beauty-stick) that has the potential to become a favorite to beauty beginners and makeup artists alike. The simple product boasts a clear base and a convenient form that can be used to cover redness and dark spots, correct discoloration or lighten dark circles. The ultra-creamy formula is available in a wide range of shades to suit many undertones. True to its name, The Face Pencil can be used like a concealer to make spot corrections as needed or create a wash of even coverage with a favorite moisturizer. The user-friendly product can be blended with the fingers, making it accessible to a wide range of beauty lovers, no matter their level of skill. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 53% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Versatile Beauty Products:** The creation of The Face Pencil by Jones Road demonstrates an opportunity for versatile beauty products that can be used for multiple purposes. - **Customized Beauty Solutions:** The variety of shades available for The Face Pencil highlights an opportunity for customized beauty solutions that cater to individuals' unique undertones. - **User-friendly Beauty Tools:** The easy-to-use design of The Face Pencil suggests a trend towards user-friendly beauty tools that appeal to a wider range of consumers. ### Who This Affects Most - **Beauty and Cosmetics:** The creation of innovative and versatile products like The Face Pencil presents opportunities for disruptive innovation in the beauty and cosmetics industry. - **Skincare:** The Face Pencil's ability to be blended with moisturizer suggests a potential for innovation in skincare products that combine makeup and skincare benefits. - **Consumer Goods:** The Face Pencil's user-friendly design emphasizes a trend towards consumer goods that prioritize accessibility and ease of use. ## Related on Trend Hunter - [Micro Concealing Pencils](https://www.trendhunter.com/trends/lisa-eldridge-pinpoint.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [One-Swipe Corrector Sticks](https://www.trendhunter.com/trends/fix-sticks.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Smooth Twist-Up Concealers](https://www.trendhunter.com/trends/grinding-conceal-butter.md)