# Intense Stare Editorials 'The Face of Beauty' Vogue Nippon Shoot by Jem Mitchell By Tiana Reid | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-face-of-beauty-vogue-nippon References: [fashiongonerogue](http://fashiongonerogue.com/patricia-van-der-vilet-jem-mitchell-vogue-nippon-august-2010/#more-32229) & [vogue.co.jp](http://www.vogue.co.jp/) 'The Face of Beauty,' [Vogue](https://www.trendhunter.com/trends/nft-collection2) Nippon's August issue editorial photographed by Jem Mitchell, features model Patricia van der Vliet in an ever-changing [beauty shoot](https://www.trendhunter.com/trends/i-play-beauty-campaign). Makeup artist Alex Box transforms the model from 'Material Girl' to 'California Girl' and back. Click through the featured gallery to view the many faces of [Dutch fashion model](https://www.trendhunter.com/trends/contemporary-femininity) Patricia van der Vliet, who was also featured on 'Holland's Next Top Model.' **Implications** - Shoots that chose to go in one particular direction can end up limiting themselves, as opposed to spreads that demonstrate a wide range of looks. Businesses that introduce imagery that covers a wide spectrum -- like this Vogue Nippon shoot -- can more effectively target varying consumers tastes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Diverse Beauty:** There is an opportunity for the beauty industry to showcase diversity and appeal to a wider range of consumers through showcasing a range of looks. - **Multi-functional Products:** As models transform from look to look, it highlights the importance of multi-functional beauty products and the opportunity for the cosmetics industry to create more innovative and efficient products. - **Non-linear Branding:** Brands should consider showcasing nonlinear branding through photo shoots that demonstrate a diverse range of styles, in order to portray greater authenticity and appeal to a wider audience. ### Sectors Adopting This - **Beauty:** The beauty industry could benefit from showcasing a wider variety of looks to cater to more diverse audiences. - **Fashion:** Fashion brands can use non-linear branding in their photo shoots to appeal to a wider range of consumers. - **Cosmetics:** The cosmetics industry should consider introducing more versatile and multi-functional products as showcased in these photo shoots. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)