# Digital Fashion Houses The Fabricant Explores the Intersection of Fashion & Technology By Laura McQuarrie | Published 2020-06-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-fabricant References: [fashionunited.uk](https://fashionunited.uk/news/fashion/catwalks-trade-fairs-and-fitting-rooms-how-the-fashion-industry-is-going-digital/2020062549537) & [thefabricant](https://www.thefabricant.com/) At a time when the fashion industry is being reshaped by digital showrooms, [virtual events](https://www.trendhunter.com/trends/reinventing-the-runway), computer-generated models and virtual reality experiences, The [Fabricant](https://www.trendhunter.com/trends/the-fabricant-1) sets itself apart as a completely [digital fashion house](https://www.trendhunter.com/trends/costumeplay-ai). Impacted by the pandemic, designers have had to change the way they design some garments and thoughtfully reconsider their supply chains. The Fabricant relies on film visual effects like motion capture, 3D animation software and body scanning to create hyper-realistic animations. In this way, The Fabricant expresses that "we waste nothing but data and exploit nothing but our imagination." As founder Kerry Murphy sees it, there will be a future—and a profitable one too—when people will want to buy and rent pieces of clothing for their "digital twins" or avatars of themselves. Image Credit: [The Fabricant](https://www.thefabricant.com/) ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Digital Fashion:** Fashion industry is being reshaped by digital showrooms, virtual events, computer-generated models and virtual reality experiences. - **Virtual Reality Fashion:** The Fabricant sets itself apart as a completely digital fashion house. - **Clothing for Digital Avatars:** In the future, people will want to buy and rent pieces of clothing for their "digital twins" or avatars of themselves. ### Industries Being Reshaped - **Fashion:** Digital showrooms and virtual reality experiences can help increase fashion sales. - **Film and Animation:** The Fabricant relies on film visual effects like motion capture, 3D animation software and body scanning to create hyper-realistic animations. - **Technology:** The intersection of fashion and technology provides new opportunities for creativity, innovation, and even profitability. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Digital Fashion Academies](https://www.trendhunter.com/trends/clo-academy.md) - [Digital-First Designer Platforms](https://www.trendhunter.com/trends/the-frntal.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md)