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# Interactive VR Fashion Shows
The Fabric of Reality Explores the Immersive Future of Fashion

By Laura McQuarrie | Published 2020-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-fabric-of-reality
References: [campaignlive](https://www.campaignlive.co.uk/article/verizon-media-creates-virtual-reality-fashion-shows/1689444) & [vrscout](https://vrscout.com/news/ryot-vr-fashion-show-fabricof-reality/)

RYOT (Verizon’s production house) and many fashion houses are reinventing the future of fashion before our eyes with entirely [digital exhibitions](https://www.trendhunter.com/trends/generative-ai-fashion-show) due to limitations put in place by the global pandemic—and The Fabric Reality offers an innovative, immersive and interactive look at what's ahead. The [fashion exhibition](https://www.trendhunter.com/trends/centennial-exhibition) is set to take place in a [virtual reality setting](https://www.trendhunter.com/trends/immersion-vr) and it will explore works from three designers.

Guests will not only get to see the sculptural garments themselves but also step into a "storyworld" that invites them into the narrative and emotional qualities of the garment.

Rather than taking a front-row seat at a fashion show or watching the experience happen on a screen, guests with VR headsets will get to appear as avatars and fly through The Fabric Reality.

Image Credit: RYOT

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 30% | Activity: 74% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Virtual Reality Fashion Shows:** Fashion houses are exploring VR as a way to create immersive and interactive experiences beyond the limitations of traditional fashion shows.
- **Interactive Storyworlds:** Fashion exhibitions are developing interactive storyworlds that invite guests into the emotional and narrative qualities of the garments.
- **Sculptural Garments:** Artistic creations that blend fashion and sculpture are becoming a popular trend in virtual reality fashion exhibitions.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on VR technology to create new, immersive experiences that showcase clothing in new and exciting ways.
- **Virtual Reality Technology:** The tech industry can expand on the development of VR technology to provide fashion houses and exhibition designers with even more tools for creating innovative and interactive experiences.
- **Art and Design:** The art and design industries can team up with fashion houses to create sculptural garments and other artistic creations that are showcased in interactive virtual reality exhibitions.

## Related on Trend Hunter

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- [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md)
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- [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md)
- [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md)
- [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md)
- [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)