# Macho Satire Commercials ‘The Expert App' by L'Oreal Imagines the Best Tool for By Christopher DeLuca | Published 2011-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-expert-app References: [youtube](https://www.youtube.com/watch?v=tfdd9UqA9bc&feature=player_embedded) & [lorealmen](http://www.lorealmen.com/) ‘The Expert App’ is a hilarious new ad from L’Oreal Men that imagines the best possible app for men. The ad starts out with the "expert" saying, “a lot of people ask me what I look for in an app.” He goes on to shave his face and blow dry his hair with a fictional [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial) app. ‘The Expert App’ is the second in a series of four videos; the first in the series dealt with taking the perfect [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) profile pic. Stay tuned for two more tongue-in-cheek videos. **Implications** - The digital space is increasingly being filled with ads that consumers are tuning out. Marketing strategies need to be innovative and engaging to capture the imagination of consumers. Companies should take this into consideration when creating their digital marketing strategy. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Satirical Advertising:** Creating humorous ads that offer a fresh perspective on product usage can increase engagement and capture the attention of consumers. - **Imaginative Apps:** Developing apps that offer high-quality interactive experiences and solve common problems in a unique way can help businesses stand out from their competitors. - **Engaging Marketing Strategies:** Businesses that think outside the box and come up with new and captivating ways to showcase their products and services can improve their chances of success in the digital marketplace. ### Sectors Adopting This - **Beauty and Personal Care:** Businesses in this industry can benefit from creating humorous ads that showcase their products in an inventive way and get customers talking. - **Technology:** Innovative companies in this industry can create apps that provide users with a seamless experience and solve common issues in a new and unique way. - **Advertising and Marketing:** Businesses in this industry can increase engagement and capture the attention of consumers by developing marketing strategies that are creative, witty, and offer unique perspectives on product usage. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Virtual Hair Trimming Experiences](https://www.trendhunter.com/trends/wahl-style-selector.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md)