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# Explosive Promotional Videos
'The Expendables' Promotional YouTube Interview Shows Sly Kicking But

By Allison Love | Published 2010-08-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/the-expendables-promotional-youtube
References: [youtube](http://www.youtube.com/expendables) & [theexpendablesmovie.net](http://www.theexpendablesmovie.net/)

Sly Stallone is one serious badass, and this 'The Expendables' promotional [YouTube](https://www.trendhunter.com/trends/sonic-the-hedgehog-2) interview featuring Stallone is perfectly in line with his crazy character.

The YouTube promotional video uses amazing graphics and shows off the unexpected when Stallone suddenly takes out some guns and bombs and blows up the computer screen. 'The Expendables' promotional YouTube interview is amazing and definitely shocking.

**Implications** - When [new movies come out](https://www.trendhunter.com/trends/fresh-twist-on-soda), traditional approaches like commercials are the widely accepted way to promote them. Taking advantage of the web and digital interactive spaces can really showcase what the film is going to be about. Exploding a traditional trailer will really get people amped for the film and create a buzz in the community. It also opens opportunity for future innovation in web media.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 23% | Activity: 2% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Web Media Innovation:** Explosive promotional YouTube videos can create a buzz in the community and provide future innovation opportunities for web media.
- **Interactive Movie Promotion:** Interactive and unexpected movie promotions can provide an alternative to traditional approaches like commercials.
- **Graphic-heavy Promotion:** Movies can benefit from using amazing graphics in their promotional materials, as shown in 'The Expendables' YouTube interview.

### Industries Being Reshaped

- **Entertainment Industry:** The entertainment industry can benefit from new and innovative ways of promoting movies, like using explosive and interactive web media.
- **Digital Media Industry:** Explosive and interactive web media can revolutionize how digital media industry promotes new movies, providing more immersive experiences for audiences.
- **Advertising Industry:** Innovative and graphic-heavy promotional materials can provide new opportunities for advertising agencies to create impactful campaigns for their clients.

## Related on Trend Hunter

- [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md)
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- [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md)
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- [Film-Themed AR Designs](https://www.trendhunter.com/trends/borderlands-film.md)
