# Sustainable Glass Refillable Bottles The Evian Bottle By Virgil Abloh and SOMA Debuted at NYFW By Amy Duong | Published 2019-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-evian References: [highsnobiety](https://www.highsnobiety.com/p/evian-by-virgil-abloh-water-bottle/) & [instagram](https://www.instagram.com/evianwater/?utm_source=ig_embed) The [Evian](https://www.trendhunter.com/trends/fountain-of-youth-bottles) bottle is the latest result of the collaborative work between designer Virgil Abloh and [SOMA](https://www.trendhunter.com/trends/vitamin-c-shower-healthy). The duo worked together to create a water bottle constructed from glass to highlight sustainability. Last December, Evian announced that Abloh would join them as the '[Creative Advisor for Sustainable Design](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour)' -- launching its plans to become a completely circular and sustainable label by 2025. The water bottle holds 17oz and is made in collaborative with SOMA -- it is constructed using glass and secured with a lid made from bamboo. There is also a sleeve crafted from silicone for protection and features "Evian' branding accents in a muted gray hue and a bright "RAINBOW INSIDE" adorning the sleeve in a vertical manner. This bright text is available in four colorway options of either purple, pink, dark blue, or light blue. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Collaboration between fashion designer Virgil Abloh and SOMA to create a sustainable glass water bottle presents an opportunity for sustainable packaging innovation. - **Circular Economy:** Evian's plan to become a completely circular and sustainable label by 2025 presents opportunities for businesses to prioritize circularity when designing and producing their products. - **Branded Accessories:** The Evian bottle's silicone sleeve with branded accents presents opportunities for businesses to create branded accessories for their products. ### Industries Being Reshaped - **Packaging Industry:** Sustainable packaging trends like the Evian bottle present opportunities for innovation and growth in the packaging industry. - **Fashion Industry:** Collaboration between fashion designers and sustainable brands like Evian presents opportunities for changing the fashion industry's impact on the environment. - **Promotional Products Industry:** The Evian bottle's branded silicone sleeve presents opportunities for promotional product companies to create branded accessories for their clients. ## Related on Trend Hunter - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Minimalist Appliance Water Bottles](https://www.trendhunter.com/trends/smeg-and-24bottles.md) - [Tropical Glass Water Bottles](https://www.trendhunter.com/trends/waterdrop-and-olivia-culpo.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md)