# Family Drama Fashion Films 'The Everything' By Kenzo is a Half-Hour Short Film Starring Teenagers By Laura McQuarrie | Published 2018-09-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-everything-by-kenzo References: [highsnobiety](https://www.highsnobiety.com/p/kenzo-fw18-everything-film/) & [youtu.be](https://youtu.be/U_i3TbiBDe0) For the Fall/Winter 2018 season, 'The Everything' by Kenzo has been released to show off the brand's newest collection. Unlike other short fashion films that span just a few minutes in length, The Everything takes viewers on a journey into a family that unfolds over the course of nearly half an hour. The Everything stars Milla Jovovich, Jay Ellis, Alexandra Shipp and more, and tells the story of a family of teenagers who wield unusual powers. In one scene, a character snaps her fingers and causes a woman's pair of sneakers to be swapped for heels, which causes the woman to stumble. Ultimately, the unique powers of the individuals brings them together in the end. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Long-form Fashion Films:** Fashion brands are producing longer films that tell more detailed stories, creating opportunities to showcase their brand in unique ways. - **Teen-centric Advertising:** Fashion brands are targeting teenage audiences through films that feature all-teen casts, creating opportunities to connect with this demographic. - **Fantastical Storytelling:** Fashion films are using fantasy elements to tell stories that capture viewers' imaginations, creating opportunities for designers and filmmakers to push creative boundaries. ### Who This Affects Most - **Fashion:** Fashion brands are using long-form films with fantastical storytelling to showcase their latest collections in unique, engaging ways. - **Advertising:** Short films with unconventional storytelling methods are being used for new and creative advertising opportunities. - **Film:** Creative storytelling techniques in fashion films can be applied to other forms of filmmaking to create unique and engaging content. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)