# Branded Safety Kits The Essentials by Samsara Kit Shares Sought-After Protective Products By Laura McQuarrie | Published 2020-03-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-essentials References: [prnewswire](https://www.prnewswire.com/news-releases/samsara-luggage-announces-global-launch-of-essentials-by-samsara-in-response-to-covid-19---essentials-safety-kit-supports-the-current-demand-for-protective-products-301029085.html) & [samsaraluggage](https://www.samsaraluggage.com/) In response to COVID-19, Samsara Luggage created The Essentials, a safety kit filled with protective products to support health and greater peace of mind. The curated safety kit includes some of the most sought-after products like gloves, masks and hand sanitizers, which will be shared with charities and healthcare workers in need of supplies as well as consumers. While the kit will be available for purchase for about $20, customers who purchase a Samsara suitcase will receive the kit for free. Although far fewer people than usual are traveling during the time of the Coronavirus pandemic, Samsara Luggage created The Essentials to support people now and in the future when global travel is again advisable. Image Credit: Samsara Luggage ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Branded Safety Kits:** Brands offering curated safety kits to support health and peace of mind. - **Inclusive Donations:** Giving safety kits to healthcare workers and charities in need, making a positive impact. - **Free Safety Kits for Customers:** Encouraging sales by offering safety kits for free with the purchase of a product. ### Who This Affects Most - **Travel and Luggage:** Offering safety kits as an incentive for customers to buy luggage, creating a positive customer experience. - **Healthcare:** Creating partnerships between brands and healthcare workers to distribute safety kits, supporting those on the front lines. - **E-commerce:** Selling safety kits to online consumers, providing a necessary product during the pandemic and beyond. ## Related on Trend Hunter - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Trackable Travel Luggage](https://www.trendhunter.com/trends/tag-smart-collection-by-samsara.md) - [Three-in-One Hygiene Kits](https://www.trendhunter.com/trends/portable-hygiene-kit.md) - [Travel-Friendly Sensorial Sets](https://www.trendhunter.com/trends/kai-travel-set.md) - [Push-Button Travel Bags](https://www.trendhunter.com/trends/samsonite-elevation-plus.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [Grab-and-Go Glove Packs](https://www.trendhunter.com/trends/glove-packs.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Intimate Care Travel Kits](https://www.trendhunter.com/trends/intimate-care-set.md)