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# Rose Quartz-Inspired Cosmetics
The Essence Inner Love Body Care Collection Includes New Products

By Elena Rahman | Published 2021-09-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-essence-inner-love
References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-10/temp-title-180870/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [jafra](https://www.jafra.com/)

[Jafra](https://www.trendhunter.com/trends/skin-boosting-moisturizer) introduced six new beauty products, three of which are an extension of the Essence Inner Lover body care collection. The collection is inspired by [Rose quartz](https://www.trendhunter.com/trends/bee-inspired), which is a universal symbol for self-love and positive energy. The brand wishes to encourage [self-love and self-care](https://www.trendhunter.com/trends/highonlove) with its range of products.

The new launch includes Himalayan and Epson bath salts, made with vitamin E and notes of white flowers and musk, ideal for a full-body soak. A rose quartz-capped Eau de Parfum for women emits a similar scent, leaving the wearer smelling of a floral bouquet. Also included in the launch are the creamy and nourishing body butter, the Royal Almon in-shower moisturizing, and Jafra's Revitalize Royal Jelly toning essence.

Image Credit: Jafra

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 33% | Activity: 75% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Rose Quartz Beauty:** The use of rose quartz as a universal symbol for self-love and positive energy inspires new cosmetic products
- **Body Care Collection Expansion:** Jafra's extension of the Essence Inner Lover body care collection includes innovative products such as Himalayan and Epson bath salts and a rose quartz-capped Eau de Parfum
- **Nourishing Cosmetics:** Jafra's new collection offers creamy and nourishing body butter, in-shower moisturizing, and toning essence that feeds the skin with nutrients and promotes self-care

### Who This Affects Most

- **Beauty and Skincare:** Jafra's new rose quartz-inspired line presents an opportunity for beauty and skincare companies to incorporate natural, holistic ingredients and promote self-care
- **Luxury Cosmetics:** Jafra's use of Himalayan and Epson bath salts and rose quartz-capped Eau de Parfum presents a disruptive innovation opportunity for luxury cosmetics companies to incorporate holistic, sensory experiences as part of their products
- **Wellness and Personal Care:** Jafra's emphasis on self-love and self-care promotes holistic wellness and presents an opportunity for personal care companies to incorporate these values in their marketing and product development

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