# Esports Vodka Sponsorships The Esports Awards Partners with The Sidemen's XIX Vodka Company By Kanesa D | Published 2023-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-esports-awards References: [esportsinsider](https://esportsinsider.com/2023/11/esports-awards-xix-vodka-the-sidemen) & [xixvodka](https://xixvodka.co.uk/)  The Esports Awards, a prominent recognition platform in the esports industry, has forged a strategic partnership with XIX Vodka, an alcohol brand owned by [The Sidemen](https://www.trendhunter.com/trends/best-cereal-ice-cream-crunch). As a result of the deal, XIX Vodka has been named the official vodka sponsor for the upcoming 2023 Esports Awards ceremony, which is a significant development for both organizations. Alongside this sponsorship role, Vikram 'Vikkstar123' Barn, a content creator and Co-Founder of Sidemen, will be among the distinguished attendees at the event. The event, scheduled for November 29th-30th, will not only celebrate the achievements and contributions of esports professionals but will also mark the synergy between the esports and spirits industry. XIX Vodka will join four other partners, including [Oakley](https://www.trendhunter.com/trends/snow-dna), [Xfinity](https://www.trendhunter.com/trends/xfinity-1), and Lexus, who are already partners of the event. Image Credit: The Esports Awards, XIX Vodka ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 14% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Esports Sponsorships:** The strategic partnership between The Esports Awards and XIX Vodka highlights the trend of alcohol brands entering the esports industry. - **Recognition Platforms:** The collaboration between The Esports Awards and XIX Vodka showcases the trend of recognition platforms forming partnerships with alcohol brands. - **Synergy Between Esports and Spirits:** The official vodka sponsorship for the 2023 Esports Awards ceremony represents the trend of synergy between the esports and spirits industry. ### Industries Being Reshaped - **Esports:** The Esports Awards partnership with XIX Vodka demonstrates the disruptive innovation opportunities for the esports industry through alcohol brand sponsorships. - **Alcohol:** XIX Vodka's involvement as the official vodka sponsor for the 2023 Esports Awards ceremony presents disruptive innovation opportunities within the alcohol industry by targeting the esports market. - **Recognition:** The collaboration between The Esports Awards and XIX Vodka suggests potential disruptive innovation opportunities for recognition platforms in the spirits industry. ## Related on Trend Hunter - [Esports Awards Activations](https://www.trendhunter.com/trends/esports-awards-1.md) - [Music-Based Award Partnerships](https://www.trendhunter.com/trends/amazon-music-1.md) - [Esports Award Ceremony Sponsors](https://www.trendhunter.com/trends/esports-awards.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/100-thieves-2.md) - [Esports Beer Sponsorships](https://www.trendhunter.com/trends/heineken-00-1.md) - [Collegiate-Focused Esports Awards](https://www.trendhunter.com/trends/blinkfire-analytics.md) - [Promotional Esports Partnerships](https://www.trendhunter.com/trends/plarium.md) - [Sweet Autumnal Vodka Flavors](https://www.trendhunter.com/trends/xix-vodka-toffee-apple.md) - [Eco-Beer Esports Partnerships](https://www.trendhunter.com/trends/bud-light-next-x-evo.md)