# Dairy Brand Investments The Equity Studio Leads Investment into ALL THINGS By Kalin Ned | Published 2026-05-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-equity-studio References: [wwd](https://wwd.com/beauty-industry-news/wellness/the-equity-studio-multimillion-pound-all-things-dairy-brand-1238917092/)  The Equity Studio has led a multi-million-pound investment into ALL THINGS, the UK's fastest-growing dairy brand. ALL THINGS was chef Thomas Straker and entrepreneur Toby Hopkinson. The business venture began with [viral butter](https://www.trendhunter.com/trends/golden-hooves-salted-butter) and has since expanded into cottage cheese with plans for [national retail expansion](https://www.trendhunter.com/trends/little-sesame-hummus) and a US launch. The brand uses 100% British dairy and donates one percent of revenue to RABI, a non-profit that supports the farming community. ALL THINGS’ upcoming US launch, which is timed with the opening of Straker's New York restaurant, means that American consumers will soon have access to the same high-quality, culturally magnetic dairy products that have taken the UK by storm. The investment from The Equity Studio, which has backed category-defining brands like TRIP, [Gisou](https://www.trendhunter.com/trends/christmas-popup-store), and Axel Arigato, signals that ALL THINGS is a serious venture. Image Credit: The Equity Studio ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 48% | Activity: 47% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-chef-branded Food:** Celebrity chefs are translating restaurant credibility into fast-scaling consumer brands that blend culinary storytelling with mass-market productization. - **Viral-product-led Expansion:** Products that achieve rapid social traction are being used as springboards for broader portfolios and accelerated retail and geographic rollouts. - **Ethical-ingredient-transparency:** Brands emphasizing local sourcing and charitable ties are heightening consumer trust and reshaping expectations around provenance and purpose. ### Where This Applies - **Food and Beverage Retail:** Grocery and specialty retail formats face disruption from niche, chef-led brands that demand premium shelf space and experiential merchandising. - **Private Equity and Brand Incubation:** Investors and incubators are redefining value creation by backing culturally resonant consumer concepts with rapid scaling playbooks. - **Export and International Market Entry:** Cross-border launches tied to chef platforms and flagship restaurants are changing how culinary brands enter and localize in new markets. ## Related on Trend Hunter - [Gut Healthy Dairy Brands](https://www.trendhunter.com/trends/arla-cultura.md) - [Fruit-Forward Cottage Cheese Snacks](https://www.trendhunter.com/trends/all-things-dairy-cottage-cheese.md) - [Affordable Premium Wines](https://www.trendhunter.com/trends/Affordable-premium-wines.md) - [Curated Discovery Stores](https://www.trendhunter.com/trends/the-shelf-nyc.md) - [Low‑Fat Cottage Cheeses](https://www.trendhunter.com/trends/lowfat-cottage-cheese.md) - [Recipe-Ready Truffle Butters](https://www.trendhunter.com/trends/all-things-butter-truffle.md) - [Fruit-Based Cottage Cheeses](https://www.trendhunter.com/trends/all-things-dairy.md) - [Festive Brandy-Flavored Butters](https://www.trendhunter.com/trends/brandy-butter.md) - [Bold Animated Brand Experiences](https://www.trendhunter.com/trends/brand-experience1.md)