# Adaptogenic Cold-Brewed Teas The Equitea Co. Makes Nutritious Drinks with Mental Health Benefits By Laura McQuarrie | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-equitea-co References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-2023-natural-products-expo-east/gallery?slide=2) & [equitea](https://equitea.com/products/spiced-hibiscus-12-pack)  The Equitea Co. goes above and beyond taking the guesswork out of brewing tea—it's also a company that's fiercely devoted to [mental health and self-care](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend). According to The Equitea Co. founder and CEO Quentin Vennie, "Equitea was created out of necessity." After his son was diagnosed with ADHD and a neurologist suggested researching green tea as a natural alternative to medication, Vennie set out to create tea blends as part of a holistic management plan. Now, The Equitea Co.'s Spiced Hibiscus Tea is a finalist in the 2023 NEXTY Awards in the Best New Beverage category. The Spiced Hibiscus variety stands out for its [naturally caffeine-free formula](https://www.trendhunter.com/trends/stress-ease-teas), its high Vitamin C content and an infusion of nutrient-dense ingredients, including purposeful botanicals, warming spices and [adaptogens like Schisandra berry](https://www.trendhunter.com/trends/golden-turmeric-honey-herbal-tea). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 58% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Adaptogenic Tea Blends:** The Equitea Co. offers tea blends infused with adaptogens and purposeful botanicals. - **Holistic Management Plans:** The Equitea Co. promotes holistic management plans that include natural alternatives for mental health. - **Nutrient-dense Beverages:** The Equitea Co. produces nutritious cold-brewed teas with high vitamin C content and other beneficial ingredients. ### Where This Applies - **Beverage:** The beverage industry can explore the development of adaptogenic tea blends for mental health benefits. - **Natural Health:** The natural health industry can incorporate natural alternatives, like adaptogenic teas, for holistic management plans. - **Functional Food:** The functional food industry has an opportunity to create nutrient-dense beverages that offer mental health benefits. ## Related on Trend Hunter - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Adaptogenic Sparkling Tea Ranges](https://www.trendhunter.com/trends/adaptogenic-sparkling-tea1.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Mindful Mushroom-Infused Chai Teas](https://www.trendhunter.com/trends/dirtea-chai.md)