# Women's Workforce Entry Internships 'The Enternship' Provides Mature Women With Work Opportunities By Mishal Omar | Published 2017-01-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-enternship References: [theenternship](http://www.theenternship.com/) Wunderlich Kaplan Communications is a New York City-based PR firm that recently launched The Enternship -- a program that exclusively employs middle-aged women. The program was created specifically for [women over the age of 40](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever) who are looking to re-enter the workforce and hone their skills, an opportunity that is unfortunately scarcely found. The PR firm is committed to the "[women helping women movement](https://www.trendhunter.com/trends/tj-maxx)" and targets women who left the corporate world, retirees, and mothers who are looking to re-enter the workforce. Individuals who do not make it into The Enternship program will be able to access "off-site classes, seminars and videos for download." This program aims to provide equal opportunity for a demographic that is often not prioritized in the workplace. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Workforce Re-entry Programs:** Opportunity for businesses to create specialized programs and employment opportunities for individuals looking to re-enter the workforce, such as The Enternship program. - **Women Empowerment Initiatives:** Increasing focus on creating opportunities and support systems specifically for women, addressing the imbalance and inequalities in the workplace. - **Age Diversity in the Workplace:** Recognition of the value and capabilities of older workers, leading to the development of programs that target middle-aged individuals like The Enternship. ### Industries Being Reshaped - **PR and Communications:** Opportunity for PR firms and communication agencies to implement workforce re-entry programs that cater to specific demographics and provide employment opportunities for individuals looking to hone their skills. - **Human Resources and Talent Development:** Potential for HR departments to create women empowerment initiatives and workforce re-entry programs to support career advancement and diversity in the workplace. - **Education and Training:** Development of specialized off-site classes, seminars, and training programs to complement workforce re-entry programs and provide support for individuals who may not be selected for specific initiatives. ## Related on Trend Hunter - [Senior Reskilling Initiatives](https://www.trendhunter.com/trends/google-aarp.md) - [Ageism-Focused Work Pledges](https://www.trendhunter.com/trends/the-centre-for-ageing-better.md) - [Women-Focused Tech Hiring Drives](https://www.trendhunter.com/trends/hiring-drive-2025.md) - [Age-Inclusive Employee Programs](https://www.trendhunter.com/trends/aims-colorado.md) - [Environmental Internship Programs](https://www.trendhunter.com/trends/environmental-internship-program.md) - [Women-Empowering Work Programs](https://www.trendhunter.com/trends/workforce-challenges.md) - [Incarcerated Employment Programs](https://www.trendhunter.com/trends/next-chapter.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Women-Centric Accelerator Programs](https://www.trendhunter.com/trends/the-good-stuff.md)