# Exclusive Mattress Brand Bedding The Endy Duvet and Duvet Cover are Both Premium and Affordable By Jana Pijak | Published 2019-02-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-endy-duvet References: [ca.endy](https://ca.endy.com/products/the-endy-duvet) & [ca.endy](https://ca.endy.com/products/the-endy-duvet-cover) Canadian direct-to-consumer mattress brand [Endy](https://www.trendhunter.com/trends/endy-firm-mattress) has released The Endy Duvet and The Endy Duvet Cover duo for fans of its best-selling mattress, pillow and bed sheet products. Priced at $220 CAD, The Endy Duvet boasts a premium 480 thread count and sateen weave cotton construction. The product is soft, breathable and lightweight while adapting to changing temperatures. Ensuring warmth during cool temperatures, the duvet also works to wick away moisture thanks to high-tech, Phase Changing Material (PCM) fibres that were specially developed by [NASA](https://www.trendhunter.com/trends/rumpl-x-nasa-original-puffy-blanket) engineers. The Endy Duvet cover is chic and durable, featuring convenient snap closures and hypoallergenic stuffing. The bedding is also accented with a zipper for easy removal and washing when needed. Marrying sleek design details and premium materials with an affordable price tag, Endy ensures high quality sleep products are accessible to a broader range of consumers. Image Credit: Endy ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Affordable Premium Bedding:** There is an opportunity to disrupt the bedding industry by providing premium bedding at an affordable price point. - **Smart Bedding:** There is an opportunity to incorporate high-tech materials like PCM fibres into bedding products to improve sleep quality. - **Direct-to-consumer Bedding:** There is an opportunity to disrupt traditional bedding retail channels by offering direct-to-consumer bedding products. ### Industries Being Reshaped - **Bedding:** The bedding industry can benefit from incorporating smart materials and direct-to-consumer sales channels. - **Home Goods:** The home goods industry can benefit from offering affordable premium products like Endy's bedding products. - **E-commerce:** The e-commerce industry can benefit from offering direct-to-consumer bedding products using a business model similar to Endy's. ## Related on Trend Hunter - [Thoughtful Firm Mattress Designs](https://www.trendhunter.com/trends/endy-firm-mattress.md) - [Kid-Focused Bedding Collections](https://www.trendhunter.com/trends/endy-petit.md) - [Luxurious Ethical Bedding](https://www.trendhunter.com/trends/exclusive-bedding-collection.md) - [Modular Bedroom Solutions](https://www.trendhunter.com/trends/endy-bedroom-collection.md) - [Bespoke Modular Sofas](https://www.trendhunter.com/trends/endy-modular-sofa.md) - [Sage Organic Cotton Bedding](https://www.trendhunter.com/trends/sage-organic-cotton-bedding.md) - [Canadian Luxury Pillow Brands](https://www.trendhunter.com/trends/femalefounded-luxury-pillow-brand.md) - [Comfort-Focused Home Essentials](https://www.trendhunter.com/trends/everlayer.md) - [Extremely Soft Bed Sheets](https://www.trendhunter.com/trends/soft-bed-sheet.md)