# Menstrual Condition Awareness Campaigns The Endo Tales Raises Awareness for Endometriosis By Ell Smith | Published 2020-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-endo-tales References: [hypebae](https://hypebae.com/2020/11/endometriosis-the-endo-tales-graduate-project-research-eve-wallis-awareness-campaign-interview) & [endometriosis-uk.org](https://www.endometriosis-uk.org/) The [Endo Tales](https://www.trendhunter.com/trends/spatial-computing-simulator) is raising awareness for a [common yet often misdiagnosed condition](https://www.trendhunter.com/trends/change-the-course), Endometriosis. After being misdiagnosed with appendicitis, graduate student Eve Wallis made a commitment to better educate women on the painful condition, which one in 10 women have, but only 20% of the population has heard of. The Endo Tales takes the form of print and digital media, and shares [real world stories and experiences](https://www.trendhunter.com/trends/menstrual-cycles) from those living with the condition. The project typically takes out ads in free newspapers, but has grown enough traction to make front page news. In addition, Wallis created a quick video to catch peoples' attention. The video features people trying to pronounce the word Endometriosis, followed by a link providing more information. Image Credit: Eve Wallis ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 18% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Menstrual Condition Awareness:** The Endo Tales aims to raise awareness for commonly misdiagnosed menstrual conditions, such as endometriosis. - **Personal Narrative Campaigns:** The Endo Tales demonstrates the power of personal narratives in raising awareness and advocating for more research and solutions. - **Multimedia Activism:** The Endo Tales combines print and digital media, including ads and videos, to bring attention to important social issues and inspire action. ### Where This Applies - **Healthcare:** The Endo Tales highlights the need for more education, research, and solutions in women's healthcare, particularly for menstrual conditions. - **Media:** The success of The Endo Tales shows the potential for media to bring attention to social issues and promote change through personal stories and multimedia campaigns. - **Nonprofit:** Nonprofit organizations can learn from The Endo Tales' approach to raising awareness and engaging communities through personal stories and strategic partnerships with media outlets. ## Related on Trend Hunter - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Perimenopause Preparation Campaigns](https://www.trendhunter.com/trends/the-invisible-period.md) - [Destigmatizing Perimenopause Series](https://www.trendhunter.com/trends/i-wish-i-knew.md) - [Endometriosis Support Supplements](https://www.trendhunter.com/trends/wholesome-story-1.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md) - [Health Engagement Disparity Campaigns](https://www.trendhunter.com/trends/function-health.md) - [Gen Z Period Campaigns](https://www.trendhunter.com/trends/kt-by-knix-and-period.md) - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md)