# Upcycled Clothing Shops The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits By Rebecca Byers | Published 2015-12-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-empty-shop References: [gva.be](http://www.gva.be/cnt/blpbr_01975606/the-empty-shop-maakt-intrede-in-antwerpen) & [emptyshop.be](http://emptyshop.be/) The Empty Shop is a traveling pop-up shop concept that recently completed its ten-day run in Antwerp. Previously, the Empty Shop had successfully popped up in Sao Paulo, Manchester and Barcelona. The Empty Shop is an intriguing concept based of [conscious consumption](https://www.trendhunter.com/trends/coachtopia-1), and the need for more consumers to adhere to it. Promoting a lack of waste and of [recycling clothing](https://www.trendhunter.com/trends/cos-2) we may no longer have a use for, the Empty Shop is filled with [used clothing donations](https://www.trendhunter.com/trends/preowned-platform) from locals when it arrives in a new city. The Empty Shop in Antwerp was supported by the Antwerp Fashion Museum, with each customer receiving a free ticket to their current exhibition after purchase, while the profits from the pop-up go to local non-profit Kamiano. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Conscious Consumption:** Disruptive innovation opportunity: Develop sustainable business models that promote upcycling and reduce clothing waste. - **Pop-up Shops:** Disruptive innovation opportunity: Create mobile retail experiences that generate buzz and support charitable causes. - **Collaborative Partnerships:** Disruptive innovation opportunity: Establish strategic partnerships with local non-profits to maximize social impact and customer engagement. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate upcycling and sustainable practices into the fashion industry to appeal to environmentally conscious consumers. - **Experiential Marketing:** Disruptive innovation opportunity: Leverage pop-up shops to create immersive brand experiences and drive consumer engagement. - **Social Impact:** Disruptive innovation opportunity: Combine retail initiatives with nonprofit partnerships to address social issues and make a positive difference in local communities. ## Related on Trend Hunter - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Modern Denim Pop-Up Shops](https://www.trendhunter.com/trends/urban-outfitters-2.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)