# Mattress Brand Sleep Hotels The Emma Sleep Hotel Welcomes Guests in Sydney & Taipei By Laura McQuarrie | Published 2023-05-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-emma-sleep-hotel References: [prnewswire](https://www.prnewswire.com/news-releases/emma--the-sleep-company-dreams-up-first-sleep-hotels-in-australia-and-taiwan-301837169.html) & [emma-sleep.au](https://www.emma-sleep.com.au/emma-sleep-hotel/)  Sleep—or lack thereof—has been a hot topic since the start of the pandemic and [Emma – The Sleep Company](https://www.trendhunter.com/trends/ai-sleep-coaching) tapped into the rise of [sleep tourism](https://www.trendhunter.com/trends/in-search-of-sleep) to open two bespoke sleep hotels called [The Emma Sleep Hotel](https://www.trendhunter.com/trends/emma-sleep-hotel). With one location in Sydney, Australia and the other in Taipei, Taiwan, the brand offers destinations on different continents where guests can experience high-quality rest and relaxation. Upon arrival, guests are greeted by the Snoreman and are then warmly welcomed by Rest-Ception. After that they'll consult with a "snooze-ologist" to better understand how they can optimize their sleep habits. Every room features one of Emma's award-winning mattresses and beds, plus a sleep-inspiring collection of movies. There are also custom cocktails and soothing music to set the scene for a truly restful stay. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 61% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Sleep Tourism:** The rise of sleep tourism presents opportunities for companies to create unique sleep-focused destinations and services for travelers. - **Bespoke Sleep Experiences:** Customized sleep consultations and experiences provide opportunities for companies to offer tailored solutions to improve guests' sleep quality. - **Sleep-enhancing Products:** Hotels and other sleep-focused companies can offer sleep-enhancing products like high-quality mattresses, bedding, and entertainment to improve guests' overall sleep experience. ### Where This Applies - **Hospitality:** The hospitality industry can create sleep-focused experiences and services for travelers, providing a competitive edge and attracting new customers. - **Mattress:** Companies in the mattress industry can partner with hotels and sleep-focused destinations to provide their mattresses and other sleep-enhancing products, increasing brand visibility and sales. - **Entertainment:** Entertainment companies can create sleep-focused content like movies and music for hotels and other sleep-centric businesses, providing a unique value-add for guests. ## Related on Trend Hunter - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [AI Sleep Coaching Apps](https://www.trendhunter.com/trends/ai-sleep-coaching.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md) - [Ferris Wheel Bedrooms](https://www.trendhunter.com/trends/sleep-capsule.md) - [Restorative Sleep Suites](https://www.trendhunter.com/trends/sleep-suites.md) - [Boutique Hotel Wellness Programs](https://www.trendhunter.com/trends/royal-hotel.md)