# Beach Pop-Up Marketplaces The EM District's Beach Pop-Up Experience is the First in the World By Rebecca Byers | Published 2016-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-em-district References: [eventmagazine](http://www.eventmagazine.co.uk/mastercard-utilising-events-become-enabler-experiences/brands/article/1385644) The EM District is a [luxury shopping center](https://www.trendhunter.com/trends/wynn-palace-macau-popup) in Bangkok that has created the world's first pop-up beach experience. The colorful activation infuses the shopping experience with unexpected moments of delight by offering a playful environment to relax and unwind in during a busy day at the mall. Given that Bangkok is generally the starting point for travelers beginning a South East Asia journey, the EM District's pop-up beach demonstrates an interest in [memorable experiences](https://www.trendhunter.com/trends/10am-apotheke) that provide consumers with even a momentary escape from reality. Different sun-drenched cities represented in the EM District's beach zone include Miami, Bondi, Ipanema, Phuket, Phangan and Mykonos. The beach pop-up is a [vibrant activation](https://www.trendhunter.com/trends/miamistyle-popup) that is sure to inspire excitement and engagement in shoppers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Experiences:** Creating unique and immersive pop-up activations can enhance the shopping experience and drive consumer engagement. - **Escape From Reality:** Consumers are seeking temporary getaways from their busy lives, and offering moments of relaxation and fun can provide a competitive edge for businesses. - **Memorable Experiences:** Providing customers with unforgettable moments that stand out from traditional shopping encounters can lead to increased brand loyalty and positive word-of-mouth. ### Sectors Adopting This - **Retail:** Retailers can integrate pop-up experiences within their stores to create unique and engaging shopping environments that attract and retain customers. - **Hospitality:** Hotels and resorts can offer pop-up beach experiences to provide guests with an immersive and memorable stay, offering relaxation and fun within their premises. - **Travel and Tourism:** Travel companies and destinations can incorporate pop-up beach activations to enhance the overall travel experience, offering travelers a taste of different beach destinations in one location. ## Related on Trend Hunter - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md) - [Vibrant Beauty Brand Pop-Ups](https://www.trendhunter.com/trends/miamistyle-popup.md) - [Dubai Chocolate Pop-Ups](https://www.trendhunter.com/trends/fix-dessert-chocolatiers-popup.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Artful Japanese Brand Pop-Ups](https://www.trendhunter.com/trends/beams-japan.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md)