# Christmas Tradition Cereals The Elf on the Shelf Cereal is Exclusively Available at Walmart By Michael Hemsworth | Published 2021-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-elf-on-the-shelf References: [chewboom](https://www.chewboom.com/2021/09/21/new-kelloggs-the-elf-on-the-shelf-hot-cocoa-cereal-available-exclusively-at-walmart/) & [kelloggs](https://www.kelloggs.com) [Kellogg's](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal) The Elf on the Shelf cereal is being launched by the brand exclusively at [Walmart](https://www.trendhunter.com/trends/caramel-corn-chex) to provide patrons with a way to get in the holiday spirit and enjoy a breakfast inspired by the classic Christmas tradition. The cereal comes in two options to choose from including The Elf on the Shelf [Sugar Cookie Cereal](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal) and The Elf on the Shelf Hot Cocoa Cereal. The cereals are being launched now in 12.2-ounce boxes, while the Sugar Cookie cereal is also being made available in a smaller serving size of 8.1-ounce boxes. The Kellogg's The Elf on the Shelf cereal is priced between $3.99 and $5.69 per box, and is launching both in-store and online. Image Credit: Kellogg’s ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 46% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-inspired Cereals:** There is an opportunity for brands to create and launch cereals that are inspired by other holidays and seasonal events. - **Limited-edition Collaborations:** Collaborations between popular brands and holiday-themed characters can be an effective way to generate buzz and create hype around a product. - **Nostalgic Flavors:** There is a growing trend towards nostalgic and retro flavors, and brands can tap into this by creating cereals that evoke fond memories of childhood. ### Sectors Adopting This - **Breakfast Foods:** There is a growing market for unique and innovative breakfast cereals, and brands can capitalize on this trend by creating exciting new flavors and packaging designs. - **Licensed Products:** Licensed products can be a lucrative opportunity for both the licensor and licensee, especially when they tap into popular cultural icons or events. - **Seasonal Foods:** Seasonal foods, especially those that tie into popular holiday traditions, can create a sense of excitement and anticipation among consumers and drive sales. ## Related on Trend Hunter - [Cooling Wintry Cereals](https://www.trendhunter.com/trends/north-pole-snow-creme-cereal.md) - [Elf-Inspired Cookie Cakes](https://www.trendhunter.com/trends/the-elf-on-the-shelf-cookie-cake.md) - [Tradition-Themed Holiday Frozen Treats](https://www.trendhunter.com/trends/the-elf-on-the-shelf-frozen-treats.md) - [Elf-Themed Baked Product Lines](https://www.trendhunter.com/trends/2024-holiday-season.md) - [Claymation-Themed Breakfast Cereals](https://www.trendhunter.com/trends/rudolph-cereal.md) - [Cookie-Flavored Holiday Cereals](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch.md) - [Festive Peppermint Cereals](https://www.trendhunter.com/trends/milk-x-milk-bar-holiday-cookie-cereal.md) - [Holiday Dessert-Flavored Cereals](https://www.trendhunter.com/trends/mince-pieflavor-wheats.md) - [Fruity Festive Cereal Products](https://www.trendhunter.com/trends/capn-crunch-christmas-crunch-cereal.md)