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# Casually Androgynous Editorials
The Edit 'It's In the Genes' Photoshoot Stars Model Karlie Kloss

By Meghan Young | Published 2014-04-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-edit-its-in-the-genes
References: [fashiongonerogue](http://www.fashiongonerogue.com/karlie-kloss-stars-edit-says-admires-christy-turlington/) & [net-a-porter](http://www.net-a-porter.com/magazine/244/12)

A casual photoshoot for a handful of [casual looks](https://www.trendhunter.com/trends/modeloffduty-essentials), The Edit 'It's In the Genes' editorial showcases a range of denim that brings out the cool in the cool girl. The relaxed outfits all adhere to an [androgynous tone](https://www.trendhunter.com/trends/jiyongkim-fw25) that helps to give them a rockstar attitude. Perfect for the spring season, the [denim looks](https://www.trendhunter.com/trends/fall-2025-denim-collection) embrace the warmer weather in the right amount of layers.

The Edit 'It's In the Genes' editorial stars top model Karlie Kloss. The brunette beauty poses nonchalantly in front of photographer Simon Robins' lens. In the accompanying interview, she reveals her model role model, Christy Turlington, "She’s been able to have longevity, which is so rare. She’s found balance in her life: she has a family, an education and charity work she’s very passionate about. She’s able to do it all."

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 64% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Androgynous Fashion:** Opportunity for designers to create gender-neutral fashion items.
- **Denim Fashion:** Opportunity for sustainable denim manufacturing solutions.
- **Casual Fashion:** Opportunity for a new wave of laidback, stylish clothing options.

### Sectors Adopting This

- **Fashion:** Innovations in the design and manufacturing of androgynous, sustainable, and casual clothing.
- **Photography:** Opportunities for photographers to capture androgynous looks and unique editorial concepts.
- **Beauty:** Opportunities for makeup brands to embrace gender-neutral looks and styles.

## Related on Trend Hunter

- [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)
- [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)
- [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md)
- [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md)
- [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)
- [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)
