# Insect-Infused Dessert Promotions The Economist is Dishing Out a Unique Retail Marketing Stunt By Rebecca Byers | Published 2015-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-economist References: [eventmagazine](http://www.eventmagazine.co.uk/economist-dish-free-insect-ice-cream/brands/article/1354547) & [netimperative](http://www.netimperative.com/2015/07/economist-dishes-out-free-insect-ice-cream-in-marketing-stunt/) Part of a campaign developed with [experiential marketing agency](https://www.trendhunter.com/trends/the-kind-frozen-bar) Sense London, the Economist has a fun summer program that will see a branded tricycle dishing out insect-infused ice cream across London. A clever follow-up to an Economist article from September 2014 entitled 'Why Eating Insects Makes Sense,' the campaign will be giving out [four different kinds of ice cream](https://www.trendhunter.com/trends/jetlato) infused with various edible insects. Scurry Berry is an elderberry and raspberry ice cream featuring a blend of insect bits, while Choc Hopper includes "grasshopper chunks." Nutritious Neapolitan includes a mix of critters in a classic vanilla, chocolate and strawberry blend and Strawberries and Swirls includes meal-worm larva. The clever campaign is an excellent way for the print media brand to increase its visibility and boost its brand. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Insect-infused Food:** Creating new products and menus featuring edible insects to cater to adventurous eaters. - **Experiential Marketing:** Developing unique and interactive consumer experiences to increase brand engagement. - **Sustainable Food Systems:** Shifting towards more environmentally-friendly food sourcing and production. ### Where This Applies - **Food and Beverage:** Incorporating sustainable food practices and insect-based food into menu offerings. - **Advertising and Marketing:** Creating engaging experiential campaigns that resonate with consumers. - **Sustainability:** Incorporating sustainable food practices to build a more resilient food system and meet consumer demand for environmentally-friendly products. ## Related on Trend Hunter - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Insect Whisky Pairings](https://www.trendhunter.com/trends/a-pairing-with-legs.md)