# Credit Crunch Business Profanity The Economist September 2008 Spoof By Bianca | Published 2008-10-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-economist-september-2008-oh-f References: [commercial-archive](http://commercial-archive.com/node/145864) By now we’re used to seeing vulgarity on news stands, but what if the Economist published something as profane as this [spoof magazine cover](https://www.trendhunter.com/trends/can-of-art)? The mock September 27, 2008 issue reads nothing more than “Oh ####!” That would be a shocking cover, but chances are, a lot of people might actually see it as justifiable in the turbulence of the [financial crisis](https://www.trendhunter.com/trends/cash-critters). Essentially, it sums up the state of the American economy in the wake of the credit crunch really well. Hypothetically, would using profanity like this be OK for a major, much-respected business magazine? Would The Economist lose credibility in people’s eyes for doing this, or would they suddenly appeal to a new demographic? It certainly grabs attention, and at this point, perhaps that’s what’s necessary for [print media companies](https://www.trendhunter.com/trends/off-the-cuff) to survive. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Shocking Covers:** Opportunity for print media companies to grab attention and survive in the digital age. - **Justifiable Profanity:** Potential for major business magazines to appeal to a new demographic in times of financial crisis. - **Turbulence Symbolism:** Disruptive innovation opportunity for magazines to effectively represent the state of the economy. ### Industries Being Reshaped - **Print Media:** Potential for print media companies to utilize shocking covers to attract readers in the digital age. - **Business Magazines:** Opportunity for business magazines to experiment with profanity to attract new audience during financial crises. - **Economic Journalism:** Disruptive innovation opportunity for economic journalism to effectively symbolize the turbulence in the economy through cover designs. ## Related on Trend Hunter - [Entertaining Business News Magazines](https://www.trendhunter.com/trends/business-for-you-magazine.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Comforting Financial Pop-Ups](https://www.trendhunter.com/trends/experian.md) - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Modern Millennial Finance Books](https://www.trendhunter.com/trends/how-to-unfck-your-finances-a-little-bit-each-day.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md)