# Trash-Utilizing Umbrellas The EcoBrolly Is A Recycled Newspaper Parasol By Rebecca Byers | Published 2012-10-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-ecobrolly References: [fastcoexist](http://www.fastcoexist.com/1680756/an-umbrella-that-makes-recycling-a-part-of-keeping-dry) & [shiuyukyuen](http://shiuyukyuen.com/ecobrolly.html) The EcoBrolly is a unique environmentally friendly umbrella that makes use of discarded newspapers. Essentially a disposable umbrella, the EcoBrolly means no wet umbrellas dripping all over you in the office, and encourages recycling. While newspaper is ideal, the EcoBrolly can become a functioning eco-umbrella in moments with anything from [plastic bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials), folders, or [paper towels](https://www.trendhunter.com/trends/reusable-paper-towel). The EcoBrolly was designed by Shiu Yuk Yuen for central Londonders, where she lives herself. The clever design is a chic sustainability supporting alternative to [regular umbrellas](https://www.trendhunter.com/trends/original-duckhead), which can't, by the way, be replaced after a particularly windy storm. Shiu Yuk Yuen has said she was inspired to create the EcoBrolly due to the unpredictability of the weather in Britain. **Contact Information** The EcoBrolly on Shiu Yuk Yuen's [website](http://shiuyukyuen.com/ecobrolly.html) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Eco-friendly Umbrellas:** The trend of using unconventional materials in umbrella design, such as discarded newspapers, presents an opportunity for disruptive innovation in the umbrella industry. - **Disposable Umbrellas:** The trend of creating disposable umbrellas opens up opportunities for disruptive innovation in the sustainable products industry, providing a convenient and eco-friendly alternative to traditional umbrellas. - **Upcycling:** The trend of repurposing everyday items, such as plastic bags, folders, and paper towels, into functioning umbrellas highlights opportunities for disruptive innovation in the upcycling industry. ### Who This Affects Most - **Umbrella Industry:** The umbrella industry can explore the use of unconventional materials and the concept of disposable umbrellas to offer innovative and eco-friendly alternatives to traditional umbrellas. - **Sustainable Products Industry:** The sustainable products industry can capitalize on the trend of using unconventional materials in umbrella design, such as discarded newspapers, to create innovative and eco-friendly umbrella options. - **Upcycling Industry:** The upcycling industry can leverage the trend of repurposing everyday items into functioning umbrellas by designing products that encourage creative reuse and sustainability. ## Related on Trend Hunter - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Modular Umbrella-Made Trading Stalls](https://www.trendhunter.com/trends/umbrella-crate-stall.md) - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md)