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# Alcohol Origin Literature
The Drunken Botanist by Amy Stewart Details the Processes Behind Booze

By Michael Hemsworth | Published 2013-03-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-drunken-botanist-by-amy-stewart
References: [coolmaterial](http://coolmaterial.com/media/the-drunken-botanist/) & [amazon](http://www.amazon.com/dp/1616200464/?tag=trenhunt0f-20)

We go to immense efforts to create alcohol and The Drunken Botanist by Amy Stewart looks to highlight all of the unseen processes behind the intoxicating stuff we can't get enough of. The book takes a more upstream approach to alcohol and asks the right questions regarding how we started making the stuff and what we use to make it.

Alcoholic beverages can be traced back to ancient Egypt, so it's a delight to have such a comprehensive piece of literature that will help us understand the mystery behind them. Not only does The Drunken Botanist by Amy Stewart make a great read, it's perfect for placing on a coffee table or at-home bar. There are even a slew of delicious cocktail recipes, so you can indulge after your history lesson.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 4% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Ancient-alcohol-origins:** Exploring the ancient origins of alcoholic beverages and uncovering the hidden processes behind their creation.
- **Botanical-inspired-spirits:** Embracing the use of botanical ingredients in the production of alcoholic beverages to create unique and flavorful spirits.
- **Alcohol-literature-trends:** The rising popularity of alcohol-related literature that provides insights into the history, making, and enjoyment of alcoholic beverages.

### Sectors Adopting This

- **Alcoholic-beverage-production:** Opportunity for the alcoholic beverage industry to innovate by exploring ancient brewing techniques and incorporating botanicals into their products.
- **Publishing-and-print:** Publishing industry can capitalize on the growing demand for alcohol-related literature by releasing more books that reveal the secrets and history behind alcoholic beverages.
- **Cocktail-bartending-services:** Opportunity for cocktail bartending services to create unique and flavorful drinks inspired by botanical ingredients and ancient alcohol recipes, attracting a new customer base.

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