# Virtual Roadtrip Videos 'The Drive' by Audi Shares a Four-Hour Journey by Car By Laura McQuarrie | Published 2020-04-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-drive-by-audi References: [fastcompany](https://www.fastcompany.com/90486949/audi-made-a-four-hour-road-trip-video-to-help-you-deal-with-being-stuck-inside) & [youtube](https://www.youtube.com/watch?v=qqYFgqN_q-w&feature=emb_title) With people confined to their homes to support community health and safety, 'The Drive' by [Audi](https://www.trendhunter.com/trends/holoride) offers a virtual escape in the form of a four-hour road trip video. Audi in Australia created a "[slow TV journey](https://www.trendhunter.com/trends/relax-we-care)" that has the potential to make people feel as if they're navigating winding roads of the New South Wales countryside themselves. Audi's [A6 sedan](https://www.trendhunter.com/trends/2026-a6-sedan) is featured in the 240-minute video and on the Australian road trip, viewers will see the car go the distance and take on inclement weather. At the end of the four-hour experience, the Audi vehicle is shown driving off into the distance, presumably continuing its long journey. According to Audi, The Drive was inspired by the slow TV genre. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 64% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Virtual Road Trips:** Opportunity for brands to create immersive virtual road trip experiences, providing an escape for people confined to their homes. - **Slow TV Genre:** Emerging trend of slow TV videos that offer viewers a calming and immersive experience, creating opportunities for brands to tap into this genre. - **In-car Entertainment:** Rise in demand for in-car entertainment experiences as people look for ways to make their journeys more enjoyable and engaging. ### Where This Applies - **Automotive:** Automotive industry can explore the integration of virtual road trip experiences and in-car entertainment to enhance the overall driving experience. - **Tourism:** Tourism industry can create virtual road trip videos that showcase scenic routes and travel destinations, enticing potential visitors to plan future trips. - **Media and Entertainment:** Media and entertainment industry can produce slow TV videos to offer a unique and calming viewing experience, attracting viewers seeking relaxation and escape. ## Related on Trend Hunter - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Immersive Slow TV Series](https://www.trendhunter.com/trends/slow-tv-series.md) - [Automotive Curated Road Trips](https://www.trendhunter.com/trends/extraordinary-journey.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Content-Streaming Infotainment Updates](https://www.trendhunter.com/trends/volvo-cars.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Lounge-Like Autonomous Vehicles](https://www.trendhunter.com/trends/audi-concept-vehicle.md) - [Elevating Passenger Level Vehicles](https://www.trendhunter.com/trends/audi-cascade.md)