# Wide-Mouth To-Go Glass Bottles The Drinktainer from O-I Glass Elevates the Consumption Experience By Grace Mahas | Published 2021-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-drinktainer References: [packworld](https://www.packworld.com/design/materials-containers/product/21427672/oi-glass-inc-widemouth-togo-glass-bottle) & [o-i](https://www.o-i.com/) O-I Glass recently expanded its portfolio with the introduction of the Drinktainer. The glass bottle was created for to-go services (like bars and restaurants) with a wide mouth that "combines the convenience of a glass bottle with the sensory consumption experience of a drinking glass." Many consumers state that drinking from a can constricts the taste to the tongue, minimizes the aroma, throttles the flow, and distorts the mouthfeel. By removing these barriers with a wide-mouth design, restaurants can now elevate their customers' to-go experience. “Drinktainer creates a new level of function for the drink-to-go category designed for fresh cocktails, or beer straight from the draft, in a sealable container,” said Sarah Brennan, Market Director for O-I. “The Drinktainer creates a single-serve vessel that removes the barriers of traditional containers to deliver the ultimate consumption experience, unlocking the beverage’s aromatic potential straight from the packaging—no extra glass needed.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Wide-mouth Glass Packaging:** The trend of creating wide-mouth glass packaging with a sensory consumption experience for on-the-go services gives an opportunity for glass manufacturers to innovate their products. - **Elevating To-go Experience:** The trend of offering high-quality to-go experiences to customers provides an opportunity for bars and restaurants to innovate their services and stand out from competitors. - **Single-serve Glass Packaging:** The trend of creating single-serve glass packaging for on-the-go services provides opportunities for manufacturers to tap into the growing demand for single-serve products. ### Sectors Adopting This - **Glass Manufacturing:** The trend of wide-mouth glass packaging provides an opportunity for glass manufacturers to innovate their products and enhance the drinking experience for customers. - **Hospitality:** The trend of providing high-quality to-go services with elevated consumer experiences provides opportunities for bars and restaurants to differentiate themselves and attract more customers. - **Packaging:** The trend of single-serve packaging for on-the-go services offers chances for packaging companies to improve their designs and meet the growing demand for these products. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [Widemouthed Stainless Steel Jugs](https://www.trendhunter.com/trends/hydrojug.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Scent-Flavored Tumblers](https://www.trendhunter.com/trends/the-tumbler-by-air-up.md) - [Steel Portable Water Bottles](https://www.trendhunter.com/trends/togo-bottle.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md)