# Canned Lychee Martinis The Drinks Bureau's Lychee Martini is a Fragrant Cocktail in a 150ml Can By Laura McQuarrie | Published 2025-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/08/the-drinks-bureau-resurrects-90s-classic/) & [thedrinksbureau](https://thedrinksbureau.com/products/lychee-martini?srsltid=AfmBOortaQ1S3112q-yx-BqAyVsUZwybtuQ4bzeuaHMQXwpODY2PD6yN)  [Martinis](https://www.trendhunter.com/trends/skyy-martinis) are simple to make from scratch yet many drinkers seeking both convenience and bar-quality experiences are turning to canned cocktails—like [The Drinks Bureau's](https://www.trendhunter.com/trends/the-drinks-bureau) Lychee Martini—for a perfectly balanced, ready-to-sip option. This aromatic and exotic pale pink cocktail shares the taste of vodka, lychee, and prickly pear without the need to measure and mix ingredients. Like other canned cocktails from [The Drink's Bureau](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini), this one comes in a small can yet still manages to pack a punch with ABV 10%. While the brand's 150ml cans are ideal for serving individual drinkers, The Drinks Bureau also offers a large-format Party Box perfect for group entertaining. The latest flavor to join The Drinks Bureau's lineup joins two other martini varieties: the classic Espresso Martini and the juicy Passion Fruit Martini. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 35% | Freshness: 36% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Convenience-driven Mixology:** Canned cocktails offering bar-quality experiences highlight a shift towards convenience in the beverage industry. - **Exotic Flavor Exploration:** The incorporation of unique flavors like lychee and prickly pear showcases a trend toward exotic and adventurous taste profiles in ready-to-drink beverages. - **Premiumization of Canned Cocktails:** The focus on delivering perfectly balanced, premium-quality cocktails in a can indicates a growing demand for upscale and sophisticated ready-to-drink options. ### Who This Affects Most - **Beverage Packaging:** Innovative small and large-format packaging for canned cocktails opens new opportunities for both individual and group consumption occasions. - **Ready-to-drink Alcoholic Beverages:** The market for RTD alcoholic beverages is expanding as consumers seek convenient yet high-quality products like canned lychee martinis. - **Exotic Fruit Ingredients:** Utilizing exotic fruit flavors such as lychee and prickly pear in cocktails taps into a niche market interested in unique and novel taste experiences. ## Related on Trend Hunter - [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md) - [Ready-to-Drink Tropical Martinis](https://www.trendhunter.com/trends/guilty-passion.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Indulgent Canned Martini Cocktails](https://www.trendhunter.com/trends/readytodrink-martinis.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-in-a-can.md) - [Lychee-Flavored Sake Spritzes](https://www.trendhunter.com/trends/ms-lychee-sake-spritz.md) - [Bar-Quality Canned Martinis](https://www.trendhunter.com/trends/collina-co-espresso-martini.md) - [Party-Ready Mini Cocktails](https://www.trendhunter.com/trends/the-drinks-bureau.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md)