# Immersive Sleep-Inspired Pop-Ups The Dream Machine is New York's Latest Immersive Experience By Ell Smith | Published 2018-03-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-dream-machine References: [hypebae](https://hypebae.com/2018/3/instagram-dream-machine-pop-up-new-york) & [instagram](https://www.instagram.com/inthedreammachine/?hl=en) Many consider New York City to be the epicenter of art and culture, making it the perfect location to host niche pop-ups and art installations like the [Dream Machine](https://www.trendhunter.com/trends/dream-machine-by-pillow-cube) -- an [immersive self-guided journey](https://www.trendhunter.com/trends/theatre-of-digital-art) that represents the human sleep cycle. This tour consists of 10 rooms that bring the mysteries and whimsical nature of a dream-like state to life. Guests of the space are invited to wander around and participate in the various experiences, like floating on a cloud, or exploring a new galaxy. According to a statement from the designers, Dream Machine is described as “the closest you’ll ever get to [walking through your dreams](https://www.trendhunter.com/trends/dream-recorder) and remembering them afterwards.” The experience will take place in Brooklyn between April 5th and May 31st. Image Credit: Dream Machine via Instagram, @inthedreammachine ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Sleep-inspired Experiences:** This trend explores the growing demand for immersive experiences that simulate the dream-like state and offer a unique journey for participants. - **Niche Pop-up Installations:** This trend highlights the rise of niche pop-up installations in cities like New York, providing unique and immersive experiences for visitors. - **Self-guided Interactive Tours:** This trend showcases the popularity of self-guided tours that allow participants to explore and engage with various interactive experiences at their own pace. ### Sectors Adopting This - **Art and Culture:** The art and culture industry can tap into this trend by creating immersive installations that offer a unique and memorable experience for visitors. - **Event and Experience Planning:** The event and experience planning industry can capitalize on this trend by organizing and curating niche pop-up installations that cater to specific themes and interests. - **Entertainment and Tourism:** The entertainment and tourism industry can benefit from this trend by integrating immersive experiences and self-guided interactive tours into their offerings, attracting visitors seeking unique and memorable experiences. ## Related on Trend Hunter - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md) - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Immersive Art Escape Rooms](https://www.trendhunter.com/trends/daydream-adventures.md) - [Immersive Garden Bar Experiences](https://www.trendhunter.com/trends/americas-first-botanical-garden.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md)